Nearly three-quarters (72%) of Gen Z consumers in Latin America (ages 15-25) consider video games to be the “best form of entertainment,” even ahead of social media and streaming services. And they are not alone: as more and more people in Latin America and all generations join “casual games”, it can be said that there has been an “explosion”
a trend capable of overthrowing other media such as film and television.
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“This recent boom in casual games among Hispanics has shattered any prejudice that games are part of a niche market compared to mainstream media like movies and TV.”Harrison K. Santos, director of Yandex Games, comments. “The numbers speak for themselves. Consider the case of “casual games”, where 24 million players around the world participate in online platforms such as Yandex Games, spending an average of 40 minutes a day.”
This trend is no different from Latin America, where mobile games are as popular as they are in the rest of the world. In fact, Brazil and Mexico are the top video game markets in the region, ranking 13th and 12th in the world. Brazilians spend an average of 5.4 hours on their mobile devices, of which 40 minutes (8.6% of all screen time) are devoted to games, while Mexicans spend an average of 4.8 hours on their devices and allocate 30 minutes (7 .8% of all screen time). ).screen) to play.
Santos draws attention to market revenue and other quantitative and qualitative data, arguing that in Latin America, especially in Latin America, video games are the entertainment of the majority of the population. For example, 66% of Hispanics say they enjoy playing every day, and about 44% play for at least an hour every day.
“Video games are not only capturing people’s attention more and more by providing ‘moments that matter’ for fun, relaxation, friendship and individual competition in our busy lives, but they are also gaining more and more market share.”Santos says, adding that the two largest video game markets in the region are Brazil and Mexico.
“The gaming industry in Mexico generated over 41 billion pesos in revenue in 2022, making it one of the 10 most important markets in the world.” And Brazil even more, he adds: “The region’s largest market, both in terms of mobile players and in terms of revenue, registered 88.4 million players, generating more than $1.0 billion in 2021. And the number of Brazilians is projected to reach 116.5 million in 2026. “.
There are many reasons why Latinos are ditching more traditional forms of entertainment and instead opting for casual games to enjoy their “moments that matter,” including the undeniable fact that workers in the region have the shortest free time in the world. Add to that a growing whirlwind of internet access, mobile communications and smartphone use amid an unprecedented pandemic.
“It is impossible not to say that, despite the fact that we seem to be more flexible, our life has never been so busy. Our free time has become fragmented as we enjoy short breaks on the bus waiting for a letter from a colleague or in between one of our many jobs. And since we can’t go back in time, more and more people are realizing that the way to capture those moments is to turn them into “moments that matter.”“
However, this goes beyond simply looking for a quick dopamine rush: 57% of Latin Americans agree that the aesthetics of games are more impressive than those of movies. Harrison concludes: “instead, we did what people have always done and adapted by choosing games, after all, it is a hobby that gives us more choice, freedom and incentives to fulfill a role, both social and emotional, and also offers pure pleasure. Therefore, more and more people – from casual gamers to esports professionals – are finding their “moments that matter” in a world always in tandem with the evolution of games.” ends.
About Yandex games
Yandex Games is a free global gaming platform that offers a diverse selection of games in over 70 languages. Launched in 2018, the platform supports over 15,000 games across a wide variety of genres, including action, puzzle, and racing. Yandex Games aims to attract casual gamers looking for entertainment and leisure with games that do not require installation and can be played in the browser and on mobile devices. More than 24 million users enter the platform every month, and the average daily access is over 40 minutes.
Yandex Games offers game income and monetization to developers through advertising and in-app purchases. Developers can also import HTML5 games from their portfolios, eliminating the need to create a new game from scratch.
Yandex Games recently announced its arrival in Latin America and is actively working in this region. This is the perfect place for the casual gamer who wants to enjoy every free moment by having fun in their own way, no matter where, when or how they want to spend their time. Users can join the platform and start playing right now! For more information, visit the Yandex.Games website.
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Source : Married Games
