Astralis and American hardware brand Hewlett-Packard (HP) expanded their brand-focused partnership the Omen. The two companies signed their first cooperation agreement 5 years ago.
According to the press release, Astralis and HP will work together to create new fan activations and new content created using various Astralis rosters. In addition, content located in and around the Astralis Nexus facility in Copenhagen is also planned.
Line Bermann, Head of Events and Partnerships Northwest Europe, OMEN, said: “As our partnership with Astralis has once again grown and expanded to include AMD and other new elements, it goes without saying that we are very proud to be partnering with one of the top esports organizations in the world. Together we will continue to push the boundaries and promote the positive values of gaming. In 2023, we will focus on young people, offering them a positive break from everyday life and exposure to negative news that can sometimes seem overwhelming to all of us. We believe in healthy balance in life and through our partnership with Astralis, we are committed to bringing positive experiences, entertainment and new communities, online and physical, to Astralis Nexus.”
Source: Tutto Mercato Web
