MY.GAMES Rush Royale mobile game has been downloaded over 50 million times since its launch in 2020, making it the #1 tower defense game by installs as of date ai (formerly known as AppAnnie). Rush Royale was created by IT Territory’s own team and provides players with constant content updates and innovative game mechanics. Rush Royale is MY.GAMES’ second highest-grossing game by revenue, growing 76% year-over-year in 2022 to $102 million.
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Rush Royale, a tower defense game with collectible card game elements, has seen steady growth since its launch in late 2020. Over the past two years, the team has greatly improved their monetization methods, combining successful gameplay and many opportunities for profit. for players. At a recent New Year’s Eve event, these efforts helped Rush Royale set a new daily revenue record, raising over $1 million on launch day.
In February 2023, the team will release major technical and content updates for the game, which will include the introduction of new heroes and skills for legendary units, as well as unit balance changes and a redesigned in-game item system.
Alexander Enin, head of the MY.GAMES IT Territory internal team, said:
“Our team is delighted that Rush Royale has become one of the best MY.GAMES titles. Since launching in 2020, we have achieved great results, capturing the hearts of millions of users around the world. What started as a project developed during the pandemic, with a development team working completely remotely, has since quadrupled to a team of 120 people.
We are constantly experimenting and innovating various game mechanics to combine fun, depth, transparency and predictability to help deliver a fun gaming experience and keep users interested in the game for longer periods of time. This year we are preparing a huge number of updates, in-game events and much more.
Rush Royale is IT Territory’s first mobile PvP game – until then, the studio has mainly worked with PvE games. Gameplay revolves around defending the castle against waves of enemies, and players have the option to build their defense using unique heroes from a refillable deck of cards. Each card has its own characteristics and abilities, and by collecting and combining cards, the player improves the available heroes and fights both in PvE and PvP battles.
ABOUT MY GAMES
MY.GAMES is a leading European publisher and developer based in Amsterdam with over a billion registered users worldwide. The company develops games for mobile platforms, PCs and consoles. War Robots, Hustle Castle, Rush Royale, Left to Survive and many other games are created by MY.GAMES.
The company brings together more than a dozen development studios, a strong team of specialists working together from all over the world. MY.GAMES not only creates and publishes games, but also actively supports talented developers through its investment arm MGVC. The global partner network of MY.GAMES and MGVC includes more than 50 studios. For more information visit http://my.games.
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Source : Married Games
