Electronic Arts Inc. (NASDAQ: EA) today announced that EA SPORTS, a leader in interactive sports entertainment, has signed a partnership agreement with the two-time Formula One world champion.® Max Verstappen. As part of the deal, the Oracle Red Bull Racing driver will partner with the brand to create content for the EA SPORTS portfolio. The deal also includes sponsorship of Verstappen for the 2023 season with the EA SPORTS logo on the chin of his racing helmet.
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“Max is a die-hard competitor and a true champion who shares a deep love for games and entertainment,” said Andrea Hoplen, Senior Vice President, Brand, EA SPORTS & Racing. “As he enters Formula One history, we are excited to partner with him as one of the best athletes in the world to connect more fans through our EA SPORTS experience.”
“Whether it’s playing with friends or competing off the track, EA SPORTS has always been an important part of my life,” said Max Verstappen. “EA SPORTS is an icon for many millions of fans and I’m proud to represent them in the 2023 season.”
Over the past two seasons, Max Verstappen has become one of the biggest names in the sport. Having won his first FIA Formula One World Championship™ in the final race of the 2021 season, Max dominated last year by claiming the title at the 2022 FORMULA 1 HONDA JAPAN GRAND PRIX with four races remaining.
About electronic art
Electronic Arts Electronic Arts (NASDAQ: EA) is the world leader in interactive digital entertainment. The company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2022, EA reported GAAP net income of approximately $7 billion. Headquartered in Redwood City, California, EA is known for its portfolio of high quality and critically acclaimed brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™. , Plants vs. Zombies™ and F1®. For more information about EA, visit www.ea.com/news.
EA SPORTS, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are registered trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and are used with permission.
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Source : Married Games
