A bebot adtech, a specialist in outdoor software media procurement and management, has developed a Full Stack DSP platform that enables agencies and advertisers to take advantage of immersive media formats outside the home through confidence, data management, greater content security and contextualization. digital campaigns.
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A platform created about a year ago as one of the software media pioneers for OOH media in Brazil, bebot it is also expanding its portfolio of digital assets available on the market, which currently exceeds 15,000 screens located in more than 500 cities across the country. This is an expressive national coverage that goes far beyond the capitals. With RTB (real time trading), DMP (Data Management Platform) and Digital Signage, the platform provides context-aware multi-channel campaign development, real-time media exposure adjustment, and improved performance.
The only DOOH DSP in the Brazilian market with its own DMP, bebot uses circulation data across a wide range of media to measure a standardized audience, allowing agencies and advertisers to evaluate in real time the best exposure strategy. The platform does not require a minimum investment per period or screen size, allowing smaller advertisers to explore the benefits of the platform as well. bebot for digital media outside the home.
pioneer spirit
Founded in March 2022 to create solutions to enhance digital campaigns on the streets, bebot led by Anderson Santos (COO) and Violeta Noya (CEO), two of the biggest outdoor advertising experts and founders of Optimal, acquired by Eletromidia in 2021.
“A bebot is an innovative media solution that allows advertisers to better manage investments and analyze performance in real time. With more data and information, you can better plan your campaign in the right context to improve results. We’re also working on cross-media integration and unparalleled viewing of Out of Home formats. We understand that outdoor advertising should not just be informative,” says Santos.
“That is why we have decided that 2023 will be the Year of pDOOH and we will continue our efforts to expand the offering with new technologies and intelligence. IN bebot, we see that media is not defined by where it is displayed, but by the context in which it is displayed. In this way, we are expanding the traditional concept of outdoor advertising,” concludes the COO.
Throughout 2022, major advertisers have used the platform and its impact technology to power their campaigns, including Seara (Raccoon), Bradesco (Aldeiah), Elo (Almap), Pagbank (Convert), ZapBets, and more.
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Source : Married Games
