Just like it’s impossible to open a box of BIS and eat just one, it’s impossible to visit CCXP without taking the time to get to know the artists who form the heart of the world’s biggest pop culture event. . BIS by Mondelēz International was the first major brand to confirm its presence at the 2023 show, along with Artists’ Valley by BIS and exclusive segment sponsorship. And that’s not all! For the first time, Bisinho will have a space full of activations and promises attendees many experiences to take control and enjoy the event.
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Over the next few months, BIS promises to continue to disclose information, revealing everything planned for the event. “We want to get closer and closer to Generation Z. The geek universe is definitely one of the territories we want to explore for that. In 2022, we partnered with Netflix to launch Stranger Things and it was a success! We will continue to connect with pop culture by attending the segment’s premier event, CCXP. We are very excited and confident that this will be one of the most important moments of the year for us,” says Fabiola Menezes, Marketing Director of Mondelez Brasil chocolate.
Valley of Artists by BIS
Artists Valley is the first space to receive news in the 2023 edition. The announcement of a partnership between two respected brands demonstrates the greatness expected from the 10th edition of the event. The space, one of the crowd’s favorites at the event, will host artists from all over the world to showcase their work, connect with fans and sell original artwork.
Ivan Costa, co-founder of CCXP and curator of the Artists’ Valley, notes the importance of space for the festival. “Artist Valley is the thriving, diverse and creative heart of CCXP. Every year, we bring a variety of talent from Brazil and around the world to present our new comics to an audience eager to learn about these new releases and find their favorite artists. In addition, the “Valley of Artists” is an important platform for showcasing the rich products that combine the country’s creative economy with the intellectual property that is born in comics and migrates from there to other media and other sectors of the economy. To start announcing CCXP23, which will be the 10th event, with the news that BIS will sponsor the Artists Valley, means to increase the importance of this area for CCXP, for the public and for brands.”
According to Omelete’s marketing director Otavio Juliato, “The CCXP experience begins long before the face-to-face event. Having a partner like BIS from the start of a project allows for the creation of several promotions that create a unique public connection through integrated projects throughout the year within the CCXP ecosystem and the Omelete brands.”
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is dedicated to “Enabling People to Eat Well” in approximately 150 countries around the world. With a net income of approximately $28.72 billion in 2021, the company leads the snacks of the future with beloved brands such as Lacta, Bis, Oreo, Club Social, Tang, Halls, Trident, Philadelphia and more.
Mondelēz International is proud to be recognized by the market on LinkedIn’s Top 25 Companies 2021 list as one of the best companies to work for. The company is committed to diversity, equity, corporate inclusion and sustainability, among which it is a member of the MOVER movement for racial equality, and has also been recognized with the WEP BRAZIL 2021 Award – Women Empowering Companies by UN Women. is part of the UN Global Compact and furthermore has important global commitments as a priority, such as making all of its packaging recyclable by 2025.
About Omlet
The largest conglomerate dedicated to pop culture fans in Brazil, Omelete uses its website, social media and partners to reach more than 15 million people every month, hungry for news from the world of movies, series, games, music and comics, with texts, videos and social media posts. The brands Omelete, The Enemy, CCXP, BIG Festival, Game XP and Gaules are part of the Omelete company.
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Source : Married Games
