The official bank of the Brazilian Free Fire League (LBFF) since 2021, Santander has retained and extended its main sponsorship for the next year of the competition. Santander is an esports bank that is present in the daily lives of LBFF players and fans, and has supported the competition for several editions.
At the last stage of LBFF 8, in addition to attracting 5 customers to watch the Free Fire World Series in Bangkok in November, the bank also awarded players from the LBFF Selection with a ring in partnership with vivara during the final held in October this year. An exclusive gem called the Immortal Flame was designed to commemorate the long journey an esports athlete goes through to reach the top.
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Popularity of the LBFF
In 2022, the Brazilian Free Fire league was named one of the most popular esports competitions in the country by 27.1% of Game Brasil Survey (PGB) 2022 participants. LBFF 8, at all exhibition venues, namely RedeTv!, SPACE , in addition to Garena’s official YouTube channels , Twitch and TikTok, as well as partner channels, is second only to LBFF 4 (1.14 million) in terms of peak audience. More news will be announced soon, so stay tuned to the official website.
About Garena
Garena is a leading global developer and manufacturer of online games. Formerly known as App Annie, Free Fire, its battle royale mobile game, was the world’s most downloaded mobile game in 2019, 2020 and 2021, according to data.ai.
Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes popular games from global partners such as Arena of Valor and Call of Duty: Mobile in select markets around the world. Garena champions social and entertainment experiences through games, allowing its communities to interact and interact. Garena is also a leader in organizing e-sports and hosts some of the largest e-sports events in the world.
Garena is part of Sea Limited (NYSE:SE), a leading global consumer internet company. Apart from Garena, Sea’s other major businesses include Shopee’s e-commerce division and SeaMoney’s digital financial services division. Sea’s mission is to improve the lives of consumers and small businesses through technology.
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Source : Married Games
