Ricardo Gomez-Asebo Botin, Senior Director and Head of European Business OverActive Media, commented on the renewed partnership with Warner Music Spain:
“We are very pleased to expand our relationship with Warner Music Spain. The renewed commitment to our business is a sign of confidence in MAD Lions and the direction esports is headed. Having a creative partner like Warner Music Spain gives us the opportunity to build on what we achieved last year and explore new territory in the future.”
The partnership agreement between OverActive and Warner Music continues to focus on getting to know the esports and music communities through events, unique experiences and content creation. Together, the two brands will work to create added value for fans in the upcoming season of the League of Legends European Championship.
As a reminder, the two companies originally merged in 2021 with a one-of-a-kind deal in Spain that made Warner Music a leader in the space, demonstrating its commitment to esports and gaming in the country. Over the past year, they have co-released the song MAD Lions and its accompanying music video “Dime si te atreves” featuring players from the LEC championship winning team MAD Lions to bring esports fans closer to their favorite artists through surprise tickets and treats, and to connect up-and-coming artists from Warner Music with the esports community through the club’s official Spotify playlist.
Source: Tutto Mercato Web
