According to Axios journalist Stephen Totilo, Xbox Game Pass would be missed its growth target expected by Microsoft subscriber count for the second year in a row.
According to the data collected by the newspaper in question, Microsoft had set a growth target. 73% in fiscal year Ending on June 30, 2022, it managed to achieve growth of only 28% and therefore missed the target by a significant margin.
Moreover, it would for the second time in a row What happens: Even the expected growth target for 2021 was not met, after the previous year, growth of Xbox Game Pass subscribers in 2020 exceeded expectations.
The target was also tied to incentives for Microsoft’s CEO Satya Nadella and other senior executives, and those incentives were certainly not successful, but given what Game Pass represents, it’s clear that the issue is of great relevance to Xbox in general. an element of great importance in the video game department.
In a recent interview, Phil Spencer reported that the growth of Xbox Game Pass subscribers on consoles has been slowing lately, while PC Game Pass subscribers have seen a sharp increase.
According to the head of the Xbox division, this slowdown on consoles will be physiological as it’s already reaching a large pool of users.
A 73% year-over-year subscriber growth is indeed a seemingly too high target for even a successful service, and the lack of large-caliber releases during the year that have been drastically shifted to 2023 has made this even more difficult. In any case, we expect more precise information on the Xbox Game Pass subscriber count, considering the latest data stretches back to January 2022 and mentions 25 million subscribers.
Source: Multiplayer
