The Great Boom of Video Games and Esports

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In the world of video games, technological evolution has left behind several concepts and myths of the industry. With the advent of new consoles, more complex games and online modalities games it has become not only a form of entertainment and entertainment, but also an activity with a huge impact on popular culture, and in addition, it is a multi-million dollar industry that encourages competition through major international tournaments.

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In addition, the streaming phenomenon has exploded. Many people specialize in making gameplay, unpacking consoles and even commercials (narration) about competitions. According to Bruno Belardo, leader jellimack to Latin Americaa global startup that empowers video content creators:

“Today we can no longer say that sports are played only on the court or in the arena. The esports market is notoriously booming, especially in the past two years as the lockdown has forced people to practice more indoors and interact remotely. As a result, a large community of video game content creators has become very relevant in the digital and even physical world.”

Where does esports fortune come from? Like any other consolidated sector, sponsorships and advertising are the main source of income from video game competitions, although they are not the only source. Monetize by viewing reviews, reviews or speedruns in digital matters, as well as broadcasting, ticketing or merchandising rights on eSportsplay an increasingly important role in this market.

The pandemic has benefited the Brazilian industry. According to the Game Brasil 2022 survey, 64.1% of young people said they consumed more gaming content during a period of social isolation. Today, 76.5% consider electronic games to be the main type of entertainment.

Moving to the next level

When looking for recommendations for this business around the world, one inevitably has to think of countries such as Japan, South Korea or the United States, however, global growth eSports it was homogeneous. A few years ago, even though it was in its development phase in the Brazilian market, it is worth taking into account the universe of competitive video games. Newzoo research has shown that the global gaming market will generate $196.8 billion in 2022, growing by 2.1% per year. Latin America alone will be responsible for $8.7 billion growth, up 6.9% year on year.

What does this mean for game content creators and the marketing world?

Undoubtedly, digital creators and advertising are two elements that arguably go hand in hand. Many brands have found huge opportunities to showcase their products and services; on the other hand, the creators see a way to generate income, sponsorship, and even a way to build their image with the public.

The 2022 SocialPubli Influencer Gaming and Marketing Study highlights that the most common are nano- and micro-influencers, i.e. those with fewer than 10,000 followers but high engagement rates. This led to 82.1% respondents who saw increase in the number of brand advertising on advertising platforms games last year, as well as the rise of streaming channels that have become favorites of players such as twitch, which is the preferred channel with 56.7% among respondents, followed by YouTube (32%) and Facebook Gaming (11.3%).

Since the dawn of esports, Twitch has been the leading platform for streaming this type of competition. In fact, in February 2021 alone, and counting only the most viewed video games on this platform, esports fans spent more than 87 million hours watching content related to official competitions.

Among other interesting facts…

  • 89% of respondents say the brands that most often identify as sponsors on streaming platforms are affiliated with games.
  • 68% of study participants prefer to follow traditional sports on Twitch rather than traditional media such as television and radio.
  • More than half of respondents (53%) follow competition content on Twitch.
  • League of Legends has been successfully dominating the MOBAS (Massively Multiplayer Online Video Game Battle Arena) world for many years, and in fact, for 32.1% of the players surveyed, it is their favorite game. LoL is followed by Valorant and Fortnite with 26.1% and 20% respectively. The remaining 21.8% follow other competitive games.

As you can see, the video game industry and electronic competition are taking the economic ecosystem by surprise, hitting not only the competition but also the creators who specialize in this content. With this in mind, companies like jellimack support creators to grow their audience and revenue organically by making them cross-platform by putting their videos on platforms where they didn’t have as much influence.

About Jellysmack

Jellysmack, founded in 2016 by Michael Phillip, Robin Sabban and Swann Mizeel, finds and develops the world’s most talented video creators through technology. Its proprietary video data and optimization tools drive social audience growth, unlocking new revenue streams and boosting monetization. The company currently works with hundreds of top content creators including Brad Mondo, Bailey Saryan, Luisito Comunica, FlowPodcast, Patrick Starr, Derek Deso, Karina Garcia and PewDiePie. Jellysmack optimizes, manages and distributes video content created by creators on Facebook, Instagram, TikTok, Twitter and YouTube.

The company’s strategy is based on its successful scaling of its own original content channels in beauty (Beauty Studio), football (Oh My Goal), games (Gamology) and more. Jellysmack-managed content has 10 billion video views per month worldwide and a cross-platform reach of 125 million unique users. Jellysmack was recently named the most innovative company in the video category on Fast Company’s annual list of the world’s most innovative companies.

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Source : Married Games

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