To get even closer to the gaming and esports scene, Fast Shop, a Brazilian retailer specializing in technology products and smart design, has partnered with MVP Network to create Game Lab TV. Channel on twitch offers live streams every Wednesday, Thursday and Friday from 13:00 to 21:00, as well as a Stream Elements store full of rewards and items that subscribers can use just by watching live streams. Among the rewards on offer are 4 VIP Passports (every day from BGS) and 15 tickets from Sunday to Monday (October 9 and 10) for users to choose from, in addition to mice, keyboards, laptop discounts and more.
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This initiative is part of the retailer’s growth in the gaming segment, which, in addition to the Twitch channel, will also promote a variety of experiences in physical stores, the production of exclusive proprietary digital content, game streaming, and the participation and organization of industry events. Since May, Fast Shop has continued to promote and create championships with major industry partners such as Intel Logitech, LG TV and LG Monitors, who are offering players prizes that can be as high as Rs 25,000.
“We want to contribute to the development of the gamer community, and we are investing in a complete experience to please a dedicated audience, as well as those who want to enter this market, by promoting interactive activities in the brand’s physical stores, in addition to investing in gamer championships and in the main events of the country. At the same time, we expect 100% growth in this category.”emphasizes Eduardo Salem, CEO of Fast Shop.
Learn how to earn points to use Game Lab TV products:
- The user receives 4 points every 10 minutes of watching a live stream from their Twitch account;
- The user receives 8 points every 10 minutes if he is a channel subscriber;
- The user receives 300 points when they follow the channel by logging into their Twitch account.
To redeem products, the user must have enough points according to the selected product in the official store Twitch (StreamElements), select a reward, go to “Redeem an Item” and enter some details. In addition to the possibility of purchasing products, Game Lab TV broadcasts live and online championships held by the Game Lab project, gives streamer coupons and its own GAMELAB coupon, which guarantees the user a discount when shopping on the official Fast Shop website. .
Renan Asperti, co-founder and COO of MVP Network, says streaming is another form of entertainment and development for the esports scene, as well as an incentive for streamers: “Created in partnership with Fast Shop and included in the Game Lab project, our channel came into being with the intention of increasingly humanizing our experience in the esports scenario, as well as creating a community of quality content for everyone.
On Twitch, we can offer a diverse grid of content with different streamers at specific times, hold official broadcasts of our tournaments, and all of this, giving the public the opportunity to score a lot of points and choose the peripherals they so desire in our virtual store, paying only the cost of shipping. .
The Fast Shop will take place from 6 to 12 October at BGS, the industry’s largest trade show in Latin America. With an exclusive booth, the brand will offer visitors a variety of experiences in the arena hosting the CPUE (São Paulo University Sports Championship) finals, in addition to exhibiting various category products and various activations for the general public.
To learn more about this news and more, follow Game Lab By Fast Shop on social media: Instagram as well as Twitter.
About the MVP Network
MV Network was founded by partners Nelson Ferreira and Renan Asperti and is an eSports specialist that develops and organizes championships and events aimed at professionalizing eSports. The company was responsible for all editions of Game Lab by Fast Shop (an esports initiative of the Fast Shop chain), EFEST (an esports-themed event for geeks), and São Paulo Jogos de e-Sports, an implementation of the São Paulo State Department of Sports.
About Fast Shop
Started in 1986, the Fast Shop chain is a benchmark in the home appliances and electronics market and today has more than 80 physical stores throughout Brazil. In addition, the company’s e-commerce receives millions of visitors per month. Fast Shop aims to delight every customer by providing the best service, products and services that make people’s daily lives easier, making this experience unique.
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Source : Married Games
