Norwich City have announced they have renewed their partnership with Bidstack., an in-game ad and content management platform. Recall that Bidstack was a founding partner of 1J Esports, the club’s first esports team.
The English club, which plays in the Championship, the second division of the football league, will continue to use the technologies of the advertising company in the creation of 1J Esports content in order to connect with every generation of fans. This will allow the esports team to send personalized messages about the team to the target audience and specific geographic locations regarding the launch of kits, event planning, gifts and the wider 1J initiative within selected sports games in the Bidstack game portfolio.
In addition, the Bidstack logo will be featured on all 1J Esports apparel and merchandising, with select items soon available for purchase on the club’s official store. Throughout the season, all 1J Esports players and creators will be wearing the team’s apparel, providing unparalleled visibility for the brand in the FIFA esports scene.
Jonathan Casbon, Head of Partners at Norwich City, said: “Our esports journey has been hugely successful and exciting so far with winning the ePremier League and extraordinary moments like playing the Creators Game here on Carrow Road. The Bidstack team has supported us every step of the way, and together we are together. a really strong presence in esports and developing innovative strategies to grow the team. We look forward to partnering with Bidstack and will share more successes as our partnership develops.”
Source: Tutto Mercato Web
