Roblox in-game announcements are coming soon, and while advertisers tout the platform as a leader in this technology, expect big players like Microsoft and Sony to do the same soon. For Roblox, such in-game advertising provides an opportunity for thousands of independent game developers to earn extra money from their free-to-play games by enabling in-game advertising. However, Microsoft and Sony are seeking to integrate similar technology into their free-to-play games with live services, many of which already benefit from Battle Pass monetization and cosmetic item sales.
Roblox’s two main forms of immersive advertising include in-game billboards and other forms of virtual advertising that will allow advertisers to place ads in multiple locations at once, and portals that will teleport from the game to the player. be managed by the brand. . Both will allow the development team behind each sandbox game to get a cut of ad revenue. It may seem ironic that Player One would warn against such publicity in a book that spawned many of the concepts surrounding current metaverse rhetoric. However, some Roblox developers, including developer of one of the most popular Roblox gamesrecently complained about the disproportionate amount of revenue they receive from their games compared to the total amount.
It seems that Roblox’s introduction of immersive ads is just the beginning of a larger trend as Microsoft and Sony develop a strategy to include ads in their free games. A recent Insider article reports that Microsoft is working to adapt its own technology to allow ads in Xbox games, citing two unnamed sources who expected such ads to appear in the third quarter of the company’s fiscal year. One source suggested that the ads were clearly not meant to boost Microsoft’s profits, but to provide an additional revenue stream for developers of free-to-play games.
However, since console gamers can often be hostile to what they interpret as corporate greed, Microsoft is creating a private market for certain brands that can insert ads into the game in a way that doesn’t affect the game itself. However, the sources say that Microsoft, which stores a significant amount of user data due to the cross-device behavior of its various properties, has no intention of allowing advertisers to target users based on their data.
Following the article, Microsoft Insider also revealed Sony’s plans to include ads in PlayStation games. Unnamed insider sources suggest that Sony’s reasoning is similar to that it hopes to provide another source of revenue for developers of free-to-play games. The article claims that Sony’s immersive ads will launch in late 2022. The sources also suggested that Sony may expand its promotional plans to offer ad viewing rewards or in-game item promotions such as ad skins. However, unlike Microsoft, Sony plans to charge developers and publishers for information about user behavior.
Roblox’s immersive ads will be a good testing ground for user reactions to these ads. However, in part due to Roblox’s focus on mobile devices and a historically younger audience, its users have grown more accustomed to pay-to-win mechanics and microtransactions. As a result, Roblox audiences may be more receptive to immersive advertising than console gamers and those who play more traditional “hardcore” games, often raising concerns about monetization strategies like those of the recent Diablo Immortal.
In the end, it may not be a problem to see more announcements in the best Roblox games of 2022 if the developers are doing the most good. Players can also support developers by investing in avatars, but they can also get free items by checking out our list of Roblox Promo Codes for September. Roblox music lovers can also get music from today’s top artists with our Roblox music codes for September.
Source : PC Gamesn
