Lavazza announces game release Lavazza Arena inside robloxAvailable today from September 5, 2022, a virtual universe. This is “a football game that aims to raise awareness among very young people about deforestation, one of the most current issues in the environmental field.
Lavazza Arena allows the community to have fun and at the same time understand the extent of this phenomenon: it is there every day Amazon rainforest It loses over a million trees every 20 seconds, the equivalent of an area the size of a football field.”
Let’s see the launch trailer for the game:
we read others detail Taken from the official press release:
On World Day of Action for Amazon, Monday, September 5, two wonders of world football, for example Claudio Marchisio And Giorgio ChielliniTo challenge all connected players, Marcy7’s 20.30 – 21.15 and ilGattoSulTubo’s 17.30 – 18.15 respectively will join Twitch matches as special guests during their lifetime.
Lavazza is recognized as a company that can communicate in a dynamic and innovative way without losing its legacy represented by over 120 years of history. The fact that the brand always sets new languages, new styles and communication channels is the key to talking about projects and themes of common interest, innovation is one of the company values. For Lavazza, all communication activities aim to create an emotional and valuable bond with the consumer, going beyond the brand, in this case encouraging the inclusion and reflection of Generation Z youth. The company strongly believes in the participation of the new generation. generations through the use of different platforms (digital, experiential events, music) to promote dialogue on cultural and social issues relevant to the community.
Aware of today’s environmental issues and the urgency of raising awareness of the serious situation in the Amazon Jungle as many people as possible, Lavazza wants to help raise awareness about it by engaging young people in Roblox through emotionally engaging and direct language. using a fun and exciting video game like football. The game was inspired by one of the Lavazza Foundation’s many projects, specifically one created in collaboration with Cesvi to support indigenous communities in the reforestation of the Peruvian Amazon in the Tambopata province in Rio de Madre de Dios.
Lavazza Arena is a virtual world completely different from the usual soccer fields, all to explore and explore. Here the player enters and finds himself on a completely ‘clean’ pitch. Once inside, you just have to shuffle through the various areas of the Arena: the more football matches are played, the more greenery, nature and trees the game map becomes. Players can compete on the main court or have fun in the Practice Area, where various exercises will test their skills. Alternatively, they can spend time at the Lavazza Café or Learning Area to learn about deforestation. Amazon-themed skins and power-ups are also available for your avatar.
Lavazza Arena is live on the online platform Roblox, which has recently reached 50 million daily users. On the occasion of the launch, in addition to players Claudio Marchisio and Giorgio Chiellini, creators Marcy7, ilGattoSulTubo, Queen_Giorgia and OwengeJuiceTV will explore the Lavazza Arena during a live stream on Twitch and organize a real tournament with their community. . Also throughout the week, Slends and Rupthy will share their experiences in this new Roblox world created by Lavazza on TikTok.
The initiative was born from the idea of We Are Social, which oversees its strategy, creativity and implementation. Game development is owned by Dubit.
Click here to access Lavazza Arena
Source: Multiplayer
