Roblox’s new logo and accompanying tagline signal the company’s continued quest to expand its user base as part of its journey toward metaverse dominance. The sandbox game’s brand is changing to keep pace with its growing user base.
The logo text is a modern updated version of the classic Roblox typeface. The logo image remains the same, but the small square within the large square has been slightly increased in relative size.
“The Roblox logo is currently distinguished by its slant, which represents construction, progress, and movement. In refining the logo, we wanted to keep the slope right and also reflect the evolution of our platform,” CEO David Bashuki explained in an August 26 blog post titled “Our Updated Logo.”
“Our updated logo features new custom letterforms that are lighter and reflect a more modern aesthetic. The second ‘o’ is back in letter form, further emphasizing our legendary bent. The slope has been slightly improved, but retains its distinctive character.
Perhaps the most intriguing aspect of the rebrand, however, is the new tagline, which reads: “Rethink the way people come together.” Although similar in tone to the company’s previous slogan, it departs from the Feeding the Imagination principle, which Baszucki announced on Twitter in 2015.
Over the years, the company has evolved its vision from an imaginative gaming platform to something much more meaningful: a metaverse that functions as a social playground where people can come together virtually to share, celebrate and express themselves. In 2015, the word “metaverse” was far from common usage, so it’s no surprise that the company decided to update the branding to highlight the growing concept. Cependant, contrary to the rival of the metaverse Meta, who changed their Facebook name to reflect the fundamental ambitions of the metaverse and redefine the public perception of their offers, Roblox a plutôt choisi de mettre l’accent sur l’aspect communautaire de l’identité Of the brand.
The fact that the company mentions “people” instead of “kids” or “kids” is a nod to what Roblox is planning for the future. As the company caters to a larger audience with concerts and metaverses featuring high-end fashion brands, it’s becoming increasingly clear that Roblox isn’t just for kids and teens anymore.
The rebranding is also likely to resonate with investors, many of whom still struggle with Roblox’s appeal beyond being a kids’ game or platform. While the rebranding itself doesn’t sound like a big change, it is a sign that the company is evolving and maturing as its user base expands. This, in turn, can affect the revenue generated, particularly if older audiences have more disposable income than their younger counterparts.
If you’re planning to log into Roblox to see the new logo on the platform, be sure to check out our guide to the best Roblox games in 2022 for tips on what to play. You’ll also want to check out our list of Roblox August Promo Codes you can use to get free avatar gear and our Roblox August Music Codes so you can listen to music from your boombox while hanging out with your friends in the metaverse. .
Source : PC Gamesn
