In 2022, Rock in Rio will invade the Metaverse. With this edition, the world’s largest music and entertainment festival innovates once again and launches its first Rock in Rio experience as part of Metaverse: Rock in Verse in partnership with Coca-Cola. Announced at a virtual press conference, the project, created by A-LAB, will take place on the island of Fortnite, the fourth most played game on the planet in the first half of 2022, which connects millions of people. worldwide. In this fully virtual environment, fans will be able to follow streamer Casimiro playing Fortnite and reacting on his Twitch channel tonight, from 11:00 PM, to 12 new spaces entirely inspired by City of Rock, in addition to participating in several challenges that attract Attention. suggest.
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One of the highlights will be the so-called “Treadmills”, an experience in which the player interacts with an original and exclusive song written by the DJ duo Cat Dealers, who in addition to being hardcore Fortnite fans are a confirmed Rock in Rio attraction and if perform on the New Dance Order stage on September 4th. Another map that promises success is RiRstory Trivia, which will test players’ knowledge of the festival’s history. To enter the map, the Rock in Verse code is: 1795-5503-2935.
“Rock in Rio has a 37-year history and surprises the public every year with technology-driven activities such as the arrival of GamePlay Arena, shows like NAVE and Uirapuru, stage structures and set design, Rock in Rio skill on Alexa, and now also participation in the festival in Metaverso, which we really wanted. We know the physical experience is indispensable, but we believe that in-person and virtual can go hand in hand.
Because we have more people who want to come to the event than City of Rock actually accommodates, we are always thinking of activations that enhance the experience for this audience, who can thus also connect and enjoy in some way with the festival. . This is what we put all our energy into so that people can experience the great warm-up experience of Rock in Rio right from their homes. Rock in Verse will be a completely innovative way to connect and have fun with Rock in Rio,” says Luis Justo, CEO of Rock in Rio.
Fortnite community creator Derfonte says it was the most amazing project he’s ever worked on. “Developing the map for the first Rock in Rio experience in Metaverso is a great honor – this opportunity was a unique experience for me. D I’m excited to bring Rock in Verse to players around the world and see how they react.”
The initiative’s exclusive partner, The Coca-Cola Company, has taken it upon itself to bring the pioneering experience of Rock in Rio to the Metaverse. “At a festival as innovative and epic as Rock In Rio, unforgettable and magical encounters cannot be limited to the physical world. Today, brand engagement must transcend platforms and create unforgettable moments for all viewers. Rock in Verse is proof of this and the opportunity to connect people in different places and dimensions.
We at Coca-Cola, who have innovation in their DNA, are already actively engaging with our consumers in the digital world with our global campaign The Real Magic, and we couldn’t help but get into this project. Rock in Poetry will go down in festival history with this completely immersive and amazing event, allowing Rock in Rio audiences to experience the magic of the festival wherever they are,” emphasizes Adriana Knakfuss, Brand Leader for Coca-Cola in Latin America.
Upon entering the Rock in Verse map, which will feature an unusual guitar shape, the public will find a large portico marked “Rock in Verse” where they can take incredible pictures of their avatars. Immediately after passing the Let’s Rock portal, the first space will be the so-called “Orbital Spin”, a place where you can meet friends and play with them in floating challenges taking place on top of a large globe that violates the laws of the world. physics. The second stop is “Treadmills,” a game where players will run around an extensive beat-table, having a character play an unreleased song by DJ duo Cat Dealers, written specifically for the Metaverse experience.
Further along the game map awaits you “Top Of Pop”, a magical place dedicated to one of the greatest musical styles of our time – pop music. There the task will be to climb the huge pyramid in a circle parkour, in which the avatar jumps and balances on obstacles, passing various tests. On the way up, fans will experience a few curiosities of iconic pop moments at Rock in Rio until they reach the top, where they find a large dance floor with a privileged view of the entire map. The player then traverses “Route 85”, inspired by the space of Route 85 inside the City of Doom, but moving forward into the future and being invited to contemplate the world that is desired in 2085, when Rock in Rio is a full 100 years old.
This enchanting space will also show, through phrases, the wishes of the festival itself for the future. This place is leading the dialogue with Rock in Rio’s “For a better world” goal, where it dreams of a more sustainable future for all. Another activation of the Metaverse will be the “RiRstory Quiz”, which will test players’ knowledge of the history of the festival, as well as facts and trivia about the partnership with Coca-Cola over the years.
Passing through the “Hip Hop Ghetto”, gamers will find great hoverboard, demonstrating the power of hip-hop culture through radical stunts and graffiti creation. Surf Coaster features a fun and lively roller coaster that mimics the waves of the beaches of Rio de Janeiro, forcing the character to develop unimaginable speeds.
Instead of a traditional roller coaster cart, the avatar will stand on a board, riding the roller coaster in a completely unprecedented and radical way. Another attraction that promises to flip the map of Rock in Verse is the “Spider Scape”, a giant labyrinth spider inspired by Heavy Metal that will impress even fans of other musical styles.
Another space that connects online with the physical and will make the public feel even more excited is the “Virtual + Real Meeting Room”, an exclusive meeting place for artists and influencers. In the extensive list of attractions “Rock in verse” there is also “Music and Drive”. The game is designed for avatars who are looking for a calm and relaxing moment. In this setting, the audience will drive through a beautiful sunset while listening to hit music.
And finally, two must-see attractions in Rock in Verse: players will walk through two spaces with Coca-Cola activations. From the top of the “Magic Sky Falls” is breathtaking, with the ability to jump from the giant Coca-Cola tower installed in Rock in Verse and fly like a hang glider with a panoramic and privileged view that passes through the entire map of the Metaverse of Rock in Rio. The game will also have a huge dance floor.
It is in “Coke Studio” that players will be able to meet different players and show off their best dance moves. There, a magical portal will connect the face-to-face virtual environment with the exhibitions at the Coca-Cola booth at Cidade do Rock. Everyone is invited! The scenography of both Metaverso and the brand space at the festival will be very similar.
Rock in Verse is an independently created Fortnite experience that is not sponsored, endorsed, or operated by Epic Games, Inc. Fortnite is available to download on PC and Mac, PlayStation®4, PlayStation®4 Pro and PlayStation 4 Slim, PlayStation 5, Xbox One, Xbox One S, Xbox One S All-Digital Edition, Xbox One X and Xbox One. Series X|S, Nintendo Switch and Switch Lite, Android and IOS.
Oh Rock in Rio
Rock in Rio was created to give a voice to a generation and promote a unique and innovative experience. In 1985, thanks to this event, Brazil got on the route of international concerts. Breaking attendance records at each edition and making a positive impact in host countries, it has established itself as the largest music and entertainment festival in the world.
Recognizing the spreading power of the brand, today Rock in Rio is driven by being an event that aims to create a better world for happier, more confident and empathetic people on a healthier planet. The internationalization of the brand started in Lisbon, Portugal, in 2004, where the event is still taking place, followed by Spain (Madrid) and the USA (Las Vegas). At Rock in Rio, the number of customers continues to grow. Over 10 million visitors passed through Rock Cities during these 21 editions. In 37 years, the festival has conquered the world and become a real park of experiences, but more than that, it has grown and expanded its activities, always with an eye on the future.
By adopting and encouraging practices that support the collective, Rock in Rio values building a better world and joins companies that share the same vision and principles. In 2013, the company received recognition for its achievements by obtaining the ISO 20121 – Sustainable Events certification. Since its first release, it has created 237,000 direct and indirect jobs and, together with its partners, has invested over R110 million in various projects covering topics such as sustainability, education, music, forests and more.
About The Coca-Cola Company
The Coca-Cola® Company (NYSE: KO) is a full-service beverage company with products sold in more than 200 countries and territories. The company’s goal is to renew the world and change the world for the better. We sell multi-billion dollar brands of beverages worldwide. Our portfolio of carbonated soft drink brands includes Coca-Cola®, Sprite and Fanta.
Some of our hydration, sports, coffee and tea brands include Dasani, Smartwater, Vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our plant-based food, juice, dairy and beverage brands include Minute Maid, Simply, Innocent, Del Valle, Fairlife and AdeS. We are constantly transforming our portfolio, from reducing the sugar content in our drinks to bringing new innovative products to market.
We are also committed to making a positive impact on people, communities and the planet by recharging water, recycling packaging, sustainable sourcing practices and reducing carbon emissions throughout our value chain. Together with our bottling partners, we employ over 700,000 people to help provide economic opportunities to local communities around the world. Find out more on the site. Talk to us in the comments and let us know if you liked this news and take the opportunity to read more news on our website.
Source : Married Games
