An exciting new step in a broad and important partnership between the Club and a leading gaming company, today the main partners of Rossoneri: a long-term common path focused on passion, innovation, sports and entertainment.
It’s official: AC Milan will be the protagonist of eFootbaII, the popular football video game developed by KONAMl. Starting this season, all fans will be able to live in the virtual world of eFootbaIl, detailing the Rossoneri club with all its major assets such as the San Siro stadium, uniforms and, above all, AC Milan. champions., with full 3D digital face scanning.
This announcement is part of a wider and more important agreement that saw KONAMl become the club’s first Official Training Wear Partner and also join Rossoneri’s group of premium partners.
The popular video game is, in fact, also featured in the Men’s First Team Training Hit, worn by players during training and before matches in all official competitions, national and international: a debut indicative of the club’s global appeal. continues to grow even outside the field.
A long-term partnership, officially launched on July 1, between two brands that have always been the catalyst for the passion of millions of people around the world: global icons of innovation, sports and entertainment, capable of transcending their reference sectors, always setting new trends. An agreement that looks to the future with an approach that perfectly blends the physical and digital universes, which over time will create an innovative ecosystem of initiatives that will bring players and fans together on and off the pitch.
Author: Redazione Esportsweb
Source: Tutto Mercato Web
