After two fully online editions of LOUD, Coringa, one of the most influential players in Brazil, will team up with Sundae, a LOUD subsidiary dedicated to bringing brands and talent together with Generation Z, BGC (formerly Baguncinha). Taking place on September 17th at Komplexo Tempo in Sao Paulo, the event will be sponsored by Player’s Bank, a bank built with and for gamers.
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To bring games and music together and bring people even closer to the metaverse, the 6-hour in-person event will include an immersive experience, a GTA livestream, and a Free Fire show match. In addition, he will present four great trap and funk shows from artists LOUD Guxta, Tainá Costa, Mc Pedrinho and Wiu. BGC will also host a Meet&Greet session with some LOUD talents such as LOUD CaioX, oCastrin, Thurzin and more.
“This will be the first time I’m hosting the event in person and I’m very happy to feel the crowd atmosphere and be able to share this wonderful moment with all of my fans. BGC is big and will get even bigger,” says LOUD Coringa, explaining that the event is an opportunity to show what’s new in the gaming world and promote an integrated environment for all fans.
For Bruna Alvarenghi, CEO of Sundae, the biggest challenge is getting the structure out and still have other plans that weren’t on the internet. “We are bursting the bubble here, we will finally meet face to face, which is great. We reached 300,000 concurrent viewers on our latest episode, and there are high hopes for this new moment as it will be a big shift in tone. We started with the metaverse and moved on to this face-to-face version, which we hope will bring an audience of up to 3,500 people to watch and enjoy this event with us,” explains Bruna Alvarenga, CEO of Sundae.
Ricardo Scussel, Head of Digital Products and Partnerships at Itaú, believes that Player’s Bank was born out of Itaú’s partnership with the gaming community, and sponsoring an important event like the BGC is part of that movement.” Promoting BGC with an immersive experience in Metaverse is a unique moment and an example of how we continue to listen and build financial products with the gamer community, including an unprecedented launch today,” he adds.
During the event, an exclusive promotion and BCG activation will be available to all those present. For those unable to attend, the event will be streamed live directly from the LOUD Joker Twitch channel. For more information and to purchase tickets, visit the official website.
Date: September 17, 2022
Place: Complexo Temp
Address: Av Henry Ford, 511, Parque da Mooca, Mooca – Sao Paulo
Gates open at 15:00
Buying tickets: Click here
1st lot – 80 rubles. (full) / 40 rubles (half price)
2nd lot – 100 rubles. (full price) / 50 rub. (half price)
3rd lot – 120 rubles. (full) / 60 rubles (half price)
Salon (those who buy a ticket to the salon receive an exclusive shirt)
1st lot – 250 rubles. (full) / 125 rub. (half price)
2nd lot – 300 rubles. (full price) / 150 rub. (half price)
3rd lot – 350 rubles. (full price) / 175 rub. (half price)
about ice cream
Sundae is a special projects agency that was created with the goal of acting 360º in the gaming and GenZ markets, thinking, creating and executing actions, projects and products for brands, talents and celebrities. Created by Bruna Alvarenga, File Oliveira and Guilherme Cerdera, Sundae is a company of the group space caps and has already implemented projects for brands such as LOUD, Netflix, Submarino, Itaú, Samsung, Axie Infinity and several others. More information at ice cream and social networks: twitter, Instagram as well as LinkedIn.
About the player’s bank:
The player bank was created to understand and provide solutions to the needs and goals of the gaming community. In addition to the card, it already offers a balance with an automatic yield of 100% from CDI and an aggressive cashback on credit. Another difference is the first tier service provided through Discord (the communication channel used by gamers) where it is also possible to request the LoL Esports Mastercard Player Bank. From its launch in early 2022 through June, the digital account has received over 1 million product requests. Learn more about the digital account here.
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Source : Married Games