Hamburger O Burguês reaches the milestone of 76 active stores in Brazil and expands its experience with a virtual store in the metaverse. With 92 sold, the brand has taken a leap into the future and has already identified its 100th store. The Immersive Social Space will bring a host of activities that speak directly to the brand’s audience.
“Our intention is to create a connection with the client of the virtual world. We thought and designed the store in such a way that in the metaverse it could interact with our physical stores,” explains Flavio Rodriguez, Marketing Director of Grupo Burguês, which owns the brand.
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The move reflects the ambition of the classic delivery-focused burger to offer its community a unique brand experience. And for the first moment the virtual space will offer the game for the client’s game.
“It will be a bourgeois version of pac-man” to return to the past and, like the proposal of the game, in 1980, whet the appetite of the crowd, says the executive director. The score scale in the game will be reversed for discounts when purchasing goods in the brand’s stores. In addition, O Bourgeois will be launching a new burger on its menu to celebrate virtual immersion.
The novelty will be called MetaBurguês and will be sold through the Universe online store, as well as through the iFood and O Burguês sales channels. In order to convey the same stripped-down DNA present in all 76 brand units, the Metaverse store is spacious and configured alongside big names like Adidas, Tesla and McDonalds.
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Source : Married Games
