Applications that combine multiple functions on a single platform are gaining momentum in the Brazilian market and winning over users. This type of application is called Super App. In this type of application, consumers end up saving time and space inside the mobile phone.
According to adtech Digital Turbine, which works with multi-application growth solutions, Latin America is an extremely promising region for super apps, and this is due to the high penetration of the Android operating system. Unlike regions such as the US and the EU, where the emergence of super apps is becoming increasingly difficult due to the high penetration rate of IOS devices.
Read also:
Learn how to create comics
62 best The Sims 4 mods
15 Best Similar HappyMod Apps
Windows 10/11: how to activate without installing anything
The Complete Guide to Character Creation and Design
WordPress: all about website builder
“Fintech plays an important role in popularizing the habit of doing everything in one application. People are doing more financial transactions on the app,” explains Herwin Goetz, Sales Director of Digital Turbine in Brazil and Latin America.
Digital Turbine explains everything about this new trend:
1. All in one concept
Imagine multiple apps merged into one app based on the assumption that you can do everything in one place. Thus, the user spends more time only on this application, which allows him to save space on his mobile phone and time with multiple services within one platform.
2. It all starts with fintech
Fintechs, with their ability to send and receive payments, are very important for the growth and development of a super-app with transactional potential. For example, the Uber app, which started out as a ride-sharing app that oversaw other service opportunities through payments. Just like Whatsapp, an instant messaging service that now facilitates peer-to-peer payments. In other words, a financial transaction is always present in an application that wants to offer more features.
3. Practicality
Nowadays, users can do whatever they want with their mobile phones. Service apps such as delivery also have digital purchases and payments, as many of them already include entertainment features. In other words, it starts as a delivery service and expands to other useful features for users, such as a private delivery service, home service contracting, and others.
4. Any application can become super
So any app, be it messaging, shipping, shopping or finance, can become a super app. It is enough to have a diverse ecosystem with payment resources and a strong daily user base, keep an eye on the needs of your users through behavior monitoring and satisfaction surveys.
About Digital Turbine:
Digital Turbine (NASDAQ: APPS) delivers superior mobile experiences and results for the world’s leading telcos, advertisers and publishers. Our end-to-end platform uniquely simplifies the awareness, acquisition and monetization capabilities of our partners by connecting them with more consumers, in more ways and on more devices. Digital Turbine is headquartered in North America with offices around the world.
Source : Married Games
