Looking for a solution for automated and intelligent data collection and analysis from eleven brands, Positivo Tecnologia hired SAP Customer Data Platform and SAP Emarsys Customer Engagement solutions. The goal is to understand behavior and strengthen customer relationships, as well as extract strategic insights for new high-level digital business opportunities.
Positivo Tecnologia is a Brazilian equipment and services company. Designs, manufactures and sells computers, cell phones, tablets, smart home and office devices, servers, mobile payment devices, educational technology, and provides computer equipment rental and technical assistance services for companies. With a diversified portfolio of products and end users, including companies, schools and government agencies, the company has improved the use of strategic data generated in its own business base.
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“Data is one of the biggest assets of a company. Having a huge amount of valuable information about our customers can play a decisive role in the development of products and services, in improving our service channels and internal processes. SAP has provided us with a cloud solution that collects this multi-source data and aggregates it in an automated and intelligent way,” explained Norberto Maraschin Filho, VP Consumption and Mobility at Positivo Tecnologia.
SAP Customer Data Platform processes large volumes of data in real time and allows you to extract valuable business insights through integration, reliability, and control. SAP Emarsys Customer Engagement is a marketing tool that puts into action targeted campaigns based on data that CDP consolidates and segments to help a company better engage with customers to build conversations and strengthen relationships.
In addition to understanding behavior and trends, with artificial intelligence predictions and clustering wholesale, with a well-defined data structure, Positivo Tecnologia has identified opportunities to sell and monetize the information generated from its database, while still valuing one of its most important assets and actively managing its big data.
“SAP solutions do this job of understanding customer behavior and differentiating characteristics to make communication more personalized and even take advantage of opportunities to cross selling”, added Alexandre Benini, vice president of SAP Customer Experience. “With greater knowledge and closer relationships, Positivo Tecnologia will be able to offer mobile accessories to a cell phone buyer or a subscription streaming service partnership to a laptop buyer,” he explained.
Another important point when concluding contracts for solutions was the high level of data management that SAP provides. With new General Data Protection Act (LGPD) regulations coming into effect that require an extra level of care with information and its handling, Positivo Tecnologia was looking for market-recognised data security and privacy solutions. “It’s important to combine customer data and goals to understand how they want to interact with us. Respecting this intent when using interaction systems based on permissions defined directly by clients is essential,” said Norberto.
Positivo Tecnologia, which was already a back office customer of SAP, was awarded a contract for new cloud solutions in December. The implementation was completed in May with the involvement of the SAP team in the project. This aspect is considered distinctive for a company that includes the brands Positivo, Positivo Casa Inteligente, Positivo Servers & Solutions, Positivo Tech Services, Positivo As a Service, VAIO, Compaq, Anker, Infinix, 2A.M and Educacional.
About SAP
SAP’s strategy is to help businesses operate as smart and sustainable companies. As the market leader in enterprise software, we help companies of all sizes and in all industries achieve peak performance: 87% of the world’s business transactions go through some sort of SAP system. Our machine learning, Internet of Things (IoT) and advanced analytics technologies help transform our clients’ businesses into smart, sustainable businesses. SAP provides people and organizations with a comprehensive view of the business and maintains levels of collaboration that keep them ahead of the competition.
We simplify technology so organizations can implement our software the way they want without interruption. Our full suite of applications and services enables public and private sector clients in 25 industries to profitably operate, continually adapt and contribute. With a global network of customers, partners, employees and thought leaders, SAP helps the world work better and make people’s lives better. For more information visit the website SAP Brazila SAP Virtual Newsroom and follow the news channel at twitter SAPBrazil.
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Source : Married Games
