CVPAR, an asset management firm specializing in structured fund management, is investing R10 million to launch a digital bank. CVPAY was created with the aim of transforming and expanding the group’s analogue lending operation in the investment field, in addition to increasing the volume of lending operations with the opening of new lines of business, such as individual microlending and private payroll loans.
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The company expects a turnover of 100 million rupees in the first year and wants to reach 500,000 registered accounts. Among the services available are private payroll loans, government payroll loans, personal and legal microloans, real guarantee credit, in addition to PIX, TED, current account and top-ups.
The bank will also have a front focused on the gamer market, with benefits such as exclusive lines of credit for these clients – for use in games – and attractive micro-credit lines for micro-entrepreneurs. According to the global market report prepared by the consultancy Newzoo, the sector earned over Rs 170 billion in 2021 and is expected to exceed Rs 200 billion this year.
And the company’s first step into this market is investing in the largest gaming event in Latin America, UCCONX, which will take place this month in Sao Paulo. The festival will bring CVPAY fame to almost 300,000 participants and future consumers of gaming credits. In addition, the company entered into a partnership with BBL, an entertainment holding uniting and connecting all elements of the gaming universe, which will act as an intermediary agent between the bank and publisher who runs the games. Through this partnership, CVPAY will be able to categorize games as well as evaluate the risks of each user.
“The industry is extremely promising and our vision for the future is to transform CVPAY into an innovative digital aggregator bank that will be the first to offer credit to gamer clients in addition to promoting affordable credit lines for micro-entrepreneurs, especially those in the Northeast,” Claudio Weil, CEO of CVPAR, comments.
About QVPAR
Established in 2011 in Fortaleza, CVPAR is a business center that aims to offer the best investment solutions with a focus on structured fund management. The company is committed to providing investors with alternative investments by offering a range of different areas such as real estate, wealth management and insurance.
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Source : Married Games
