It is available on all networks of PUBG:BATTLEGROUNDS, the movie in which Neymar Jr. as new ambassador battle royalein Brazilian 3C Gaming campaign co-created with Krafton, game developer. In the film Neymar Jr. goes through a scenario with elements of the game, in a dynamic atmosphere with fragments of characters in action, until it reaches your tune. In addition to the film, all advertising and content that goes public on social media in the coming months, including videos and graphics, will be signed by the agency.
3C Gaming Partner and Commercial Director Paulo Aguiar praises the partnership and global reach of the project. “We are proud that together with Crafton on this journey that will affect millions of people around the world, we will create together with one of the most influential talents of our time, Neymar Jr. This move of PUBG:BATTLEGROUNDS to team up with the player confirms our view that gamers are no longer a niche audience, but games today are an integral part of our culture and part of people’s daily lives,” he emphasizes.
“3C has been a valuable partner in this campaign. At such an important moment, her quick decisions and a very well-prepared team made it possible to create a high-quality product,” commented Carlos Madrid, Director of Publishing at KRAFTON, INC. in Latin America.
Content will be broadcast in North America, Latin America, Europe, the Middle East, Africa, and Asia, and includes localization of content into major languages. Krafton’s decision to end its franchise partnership with 3C reinforces the trend in this segment. games are increasingly looking for specialized partners who care about brand strategies, compared to traditional market agencies.
At the end of the film, made in collaboration with Fuelture, the date of the great live also announced a new card, which will take place on August 3rd. The broadcast will take place with Neymar’s gameplay, which Casimiro commented on his channel. In addition to the PUBG:BATTLEGROUNDS case, the agency includes giant projects with companies such as iFood, Tiktok, Casas Bahia, Banco Next and other high-profile brands in its curriculum.
DATA SHEET
Client: Crafton
Agency: 3C Gaming
Name: Deston
CEO: Renan Philip
Principal Director: Paulo Aguiar
Creative Director: Lucas Pinheiro
Art direction: Lucas Pinheiro and Augusto Russo
Copywriter: Lucas Munoz
Assistant: Marcelo Trivilato and Daniel Siqueira
Producer: Paulo Aguiar and Joao Bezerra
Production: Hugo Martins, Juliana Nigro and Lucas Barbosa
Film Producer: Fuelture
Directed by: Ricardo Sant’Anna and Karina Mazarotto
Executive Producer: Karina Mazarotto and Ricardo Sant’Anna
Dir. Photograph: Vini Piran
Cinematographer: Gustavo Barcellos
MOVI Cinematographer: Emerson Peña
1AC: Alice Sesoko and Joao Lucas Bandeira
2AC: Artur Moreira
Video Assistant: Fernanda Diaz
Attendant: Thiago Souza de Abreu
Rider: Diego de Mello Medeiros
Electrician: Balthazar Assis Emidio
Electrical assistants: Rafael Rodriguez and Saulo Fagundes de Castro
Direct Audio: Daniel Matsumoto
Directed by: Natasha Faustino
Production Assistant: Renan Nunez Floriano
Makeup: Aline Franhan
Makeup/hair assistant: Alberto Andrade da Silva
Stylist: Carol Granstom
Dir. Art: Annick Maas
Art Producer: Alice Barcelos
Facility Production: Gabriel Guisani
Artist assistant: Renata Tina
Stagehand: Fabio Eva
Stage Assistant: Saulo Sampaio
Artistic Assistants: Elio Sousa and Pedro Silveira (Drunska)
Artist and Artist Assistant: Michael William Coelho
Painting assistant: Beto Castro
Electrical Artist: Carlos Rolim
Electric Assistant: Sydney Alves
Photographer: Julio Neri
Photographer’s assistant: Gabriela Neri
Registrar: Paula Yamada
Editing: Anderson Massambani (Figaro)
Color grading: Guilherme Fuchs
Serve: Rafael Freitas
Post-production director: Eyller Araujo and Rafael Freitas
Movement: Guilherme Iglesias
Colorist: Guilherme Fuchs
Sound Engineer: Mix Reo Lamos Master
Next: Leo Ramos
Special Effects: Eduardo Filgueira
VFX: Brandon Ventura
Claim: Carlos Madrid, Marcelo Echeverria, Alice Martone and Beatriz Schida
Ambassador: Neymar Jr.
Partnership: NrSports
Support:
Pilots: Edvaldo de Oliveira, Evandro Zollini, Isaac Souza, Sandro de
Oliveira, Marcio Silva
Brigadier General: Rafael Giovannello
Catering: Eat 2Gether
Ambulance: Ironildo Novais and Patricia Marchiori
Cleaning: Francele Joyce Brito
About 3C Gaming
Established in late 2020, 3C Gaming is creating campaigns to connect and collaborate with talent, brands and communities to push the boundaries of gaming culture every day. Together with Renan Filip, Fernando Hamuche, Allan Fernandez and Paulo Aguiar, she manages the careers of Nobru, Cerol and Gefao, as well as manages the entire operation of the Fluxo Esports team, being responsible for hosting her own tournaments such as Copa Nobru and Cerol Challenge. In 2021, the company completed 1 year of life and reached the milestone of more than 70 million rand earned in business for its partners, which include talent, streaming platform, brands and publishers. The portfolio includes projects with the following brands: Netflix, TikTok, Casas Bahia, Banco Next and CBF.
O CRAFTON, Inc.
CRAFTON, LLC is a group of independent game development studios that strive to create innovative and exciting games around the world. The company currently has PUBG Studio, Striking Distance Studios, Bluehole Studio, RisingWings and Dreammotion, each with its own experience. He is responsible for several entertainment projects including PUBG: BATTLEGROUNDS, NEW STATE MOBILE, ELYON and TERA. With a focus on technology, KRAFTON is looking to expand its business beyond games, multimedia entertainment and deep learning. For more information about KRAFTON visit official site.
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Source : Married Games
