This is an era when it is not enough for a production to be good, with good visuals and an interesting plot: good publicity is needed to attract the target audience. On July 12, the nominees for the biggest award in world television, the 74th Emmy Awards, were announced. More than 350 series were registered to participate in the nomination, and each of them sought to attract the attention of the jury in its own way. A survey conducted by Roku, a platform that aggregates streams, shows that 75% of Brazilians use streaming platforms every day.
In the US, even before the 12-day voting period began, research and producers were bombing website and social media campaigns with award-winning shows. The focus of advertising was the most prestigious cars in Hollywood. “This ad is made with strategic thinking about the audience the show wants to reach in order to reach the place it wants to.
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Streamers often use and abuse social media to communicate more humanely with their viewers. Digital marketing strategies are currently deployed across multiple market niches and are delivering incredible results for the brands that invest in this support,” says Cayo Damasceno, COO Agency Taruman de Marketing, based in São Paulo – SP, is a social media strategist.
In Brazil, there has been very strong publicity in recent weeks for the Netflix series Stranger Things, season 4 is out. and the public has been waiting for this content for so long that when the series was released, it had 1.3 billion hours watched on Netflix. Nominated for Outstanding Drama Series along with Better Call Saul, Euphoria, Ozark, Breakup, Round 6, Legacy and The Yellow Jackets.
In São Paulo, the series’ universe was highlighted with advertisements in some subway stations to make passengers feel like they were part of this fictional world. And those who pass by may not have watched the show, but will certainly feel a little curiosity about the series.
All the series are included in some streams, from the cheapest to the most expensive, from the least known to the most famous, and they are the main reason for all this success. For example, Netflix uses its social media to connect with its audience and convey a sense of closeness to its customers, all in an informal way, with memes, trending topics, and even some kind of joke in line with the topic under discussion. , through a well-designed and effective campaign related to the world of marketing. According to CADE (Administrative Council for Economic Defense), the platform has over 19 million subscribers in Brazil.
Streaming platforms have well-defined audiences, making it easy to develop strategies to reach them. “Knowing a profile that follows and loves your work is essential for any company or business. That’s why it’s important to invest in ads that deliver a unique experience for your audience, whether it’s on streaming or on social media,” emphasizes Paulo Leocadio, CEO of Taruman.
The Emmy Awards will take place on September 12, and until then the competition in the media will be fierce to give the nominees even more exposure. Taruman agency specializes in strategies and services for social networks. Investing in marketing is essential to the success of any business. learn more here.
About Taruman agency:
Taruman, a marketing agency focused on smart and modern innovations, headquartered in Sao Paulo, was founded in 2021 as a partnership between Paulo Leocadio and Cayo Damasceno. The company serves several nationally recognized companies such as: Helbor, Desinchá, Eco Tomorrow, Ingredients Online and others.
Entrepreneurs are always focusing on bringing innovation to their campaigns and making a difference in this market. The main services they provide are advertising campaigns, short video creation and editing, podcast production, live streaming and websites. To learn more, here! Talk to us in the comments and let us know if you liked this news and take the opportunity to read more news on our website.
Source : Married Games
