Riot Games, in partnership with Media Monks, will once again celebrate their community. take the best games From screens to streets, VALORANT players across the country will have the opportunity to become the protagonists of the campaign. #playvalorosa, churn out your plays on the street in the great capitals of Brazil.
This week, Riot Games, along with streamers and professional players, launched community challenges to test their gaming skills. In VALORANT Masters: Copenhagen, one of Riot Games’ international FPS championships that runs until July 24, the hosts are also inviting competitive players to participate.
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“We believe what makes VALORANT so special is its community. And that’s what we wanted to bring to this campaign: show VALORANT to everyone through the game of our players. It was with that thought in mind that we decided how to bring to the streets of Brazil all the emotion and adrenaline that only a great run of VALORANT can bring, thanks to the participation of our community, ”says Fernando Birche, Riot Games Brand Manager.
“This campaign not only promotes the game, but also changes how the community sees and interacts with the brand, using traditional communication spaces to redefine the emotion and greatness of #PlayValorosa.”full Jun Okida, creative director of Media Monks.
To find out how to participate, access this link and submit your #PlayValorosa. You can also check out some of the games featured on Riot Games social media.
Specification – #PlayValorosa
Client: Riot
Product: valiant
Title: #playvalorosa
Agency: media monks
General Direction: Natalia Fernandez
Executive Creative Direction: Luciana Hagiara
Creative Direction: Jun Okida
The writing: Deco Shooter
Art Director: Michelle Martins, Natalia Chiarotti, Daniel Canela
Mounting and movement: Hitamara de Oliveira, Ricardo dos Santos
Attendance: Raphael Rizzo
Business Operations: Bruno Fiaschi
Project management: Renata Caruso
Planning: Rafael Prieto, Thiago Jorge
Social networks and content: Andressa Fukunaga, Lillian Barbieri, Artur Braga, Pedro Olivieri, Giulia Teixeira, Gustavo Laranheira
MASS MEDIA: Natalia Pellitsson, Teresa Machado, Milena Lima, Leonardo Tronco
Customer Approval: Fernando Birche, Daniel Gow, Rodrigo Frigi, Cayo Simões
About Riot Games
Riot Games was founded in 2006 with the goal of developing, distributing and supporting the biggest and best games with a focus on players. In 2009, the company released its debut game, League of Legends, to worldwide acclaim. LoL has become the most popular PC game in the world, becoming one of the key moments in the explosive growth of the esports scene.
As LoL enters its second decade, Riot continues to improve the game by bringing new features to the community with VALORANT, Teamfight Tactics, Legends of Runeterra, League of Legends: Wild Rift and many other games in development. Riot is also expanding the world of Runeterra with multimedia projects, including music, comics, board games, and the Arcane animated series. Founded by Brandon Beck and Mark Merrill and led by CEO Nicolo Laurent, Riot Games is headquartered in Los Angeles, California and employs over 3,000 Riot Games employees in over 20 offices around the world.
ABOUT VALORANT
O VALORANT is a character-focused, competitive 5v5 tactical shooter developed by Riot Games. It is an accurate and deadly multiplayer game with highly accurate shooting mechanics, a wide arsenal, agents with unique abilities and competitive maps that bring thousands of hours of gameplay.
On top of all this, VALORANT is a free to play game optimized for a variety of PC hardware to reach a global audience. Modern servers, global infrastructure, and anti-cheat technologies demonstrate Riot Games’ commitment to respecting the fundamental tenets of the tactical shooter genre while maintaining competitive gameplay integrity.
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Source : Married Games
