Unity’s CEO explains why it’s important to know how to make money in mobile games and how to manage it

The graphics engine has been in the news for acquiring a company accused of creating malware.

this microtransactions and other apps for making money in mobile games are not a meal for everyone, but Unity CEO John Riccitiello wanted to express his support for these strategies. Because after confirming that the graphics engine has acquired IronSource, it’s a company to blame. create malwareThe admin used an interview on PocketGamer.biz (via Kotaku) to give an insight into the importance of monetization in Android and iOS games.

I saw the games crash because they set the challenge cycles to two minutes instead of an hourJohn Riccitiello“Ferrari and some of the other top automakers still use clay and carving knives,” explains Riccitiello, of the need to think about monetization strategies early in development. “Very little of the video game industry works that way, and some of these people are the people I love to fight the most in the world – they are the most beautiful, purest, brightest people. they are some of the biggest idiots“.

“This industry divides people between those who still support this philosophy and those who massively embrace how to find out what makes a product successful,” the CEO continues. A thought that complements personal experience: “I’ve seen great games fail because they set their challenge cycles to two minutes. when should it be an hour. Sometimes, I don’t even notice the difference in the product. between great success and tremendous failure, but for what it does to this rate of fit and wear. There isn’t a developer on the planet who doesn’t want this information.”

Of course, these words may shock more than one mobile game developer. While this isn’t in all cases, it’s worth noting that Riccitiello’s remarks came at a point where games like Diablo Immortal managed to generate millions of dollars in revenue per day. It got the lowest score in Metacritic history.

More on: Unity, Microtransactions and Mobile Games.