In RPGs, using potions is one of the most interesting ways to get stronger in the game. They restore energy, strengthen and give a “booster” of strength. Based on this concept, Biotec Dermocosméticos has created Mind Potion, a functional juice designed for gamers to improve the physical and mental performance of those players who spend hours in “big battles” online. The juice combines ingredients considered nootropics such as Lipo PS20®, Bio-Arct® and Slim Green Coffee®. “Nootropics are a range of natural and synthetic substances that are used to boost cognitive function and increase energy levels.
This class of nootropic supplements includes a wider range of benefits for the body and mind. Its use may be important for several aspects, including the improvement of energy and cognitive functions, as well as sports nutrition, especially for the gamer market,” explains pharmacist Maria Eugenia Aires, technical manager of Biotec Dermocosméticos.
“Gamers share the desire to reach the peak of their physical and mental abilities. Nootropic ingredients are finding their way into more products such as foods, drinks, and supplements with functional ingredients that increase mental clarity and concentration.” Along with the oral product, there is also a Light Balm dermo-cosmetic balm that protects the skin from the harmful effects of artificial light from computers, which includes Pro Shield MDC®. The launch will take place at the 17th Consulfarma Congress, which will take place at the Palais des Congrès in Anhembi (Spain) from 7 to 9 July.
Mind Potion – According to the pharmacist, Lipo PS 20® is an asset standardized for phosphatidylcholine and phosphatidylserine that will act in the process of forming new memories, focusing, increasing metabolism and brain functionality. “When combined with Bio Arct®, a standardized marine biomass derived from the red algae called Chondrus crispus, consisting of citrullyl-arginine dipeptide, it is able to increase energy production and cellular metabolism, which is important for proper brain function.
Its unique composition allows you to activate mitochondria, our power machine, providing micronutrients and increasing the production of ATP, the energy currency of cells, important for the proper functioning of the brain, ”adds the pharmacist. Slim Green Coffee® is an excellent source of phenolic compounds, mainly chlorogenic acids, as well as natural caffeine. “Chlorogenic acid is a powerful antioxidant that helps prevent cell aging. Caffeine has thermogenic, lipolytic and antioxidant effects, and also supports concentration and energy,” says the pharmacist. The product for oral use is indicated for one dose per day.
Light balm – Along with the product, Biotec also thought about protecting the skin of the players. Light Balm topical product has Pro Shield MDC® that prevents artificial light from computers from damaging the skin. “Blue light from smartphones, tablets and computers is the most active part of visible light and has been linked to various pathologies such as melasma, aging and skin cancer.
In addition to stimulating pigment-producing cells, this type of light also produces more free radicals that age the skin,” says the pharmacist. “ProShield MDC® is an eco-extracted botanical product. It has a powerful antioxidant effect and protection against pollution. It acts as an urban sunscreen, protecting against visible light (the blue light emitted by LED screens, smartphones and laptops), digital pollution, and UVA, UVB, and UVC radiation, and stimulates collagen production. “The product can be used twice a day, morning and evening,” he emphasizes.
Market Data – According to a report by WGSN, a global trend forecasting and analytics firm, the global brain health supplement market is expected to grow substantially and is projected to reach $10.7 billion by 2025. The report also highlights that consumers who seek balance in an “always on” world are relying on science to help them achieve that balance, and this is leading to the emergence of nootropics as an area of growth.
The gaming market is touted as a trend for nootropic supplements. Euromonitor, in its report on the top 10 global consumer trends in 2021, highlights the growth of this market and states that more precise marketing actions in social media and in the gaming world will be necessary for companies to navigate in 2021. “Virtual online experiences will continue to be relevant and companies will suffer losses if they do not consider these opportunities for growth and branding,” notes Euromonitor.
These trends are in line with those also featured by Mintel. The company emphasizes that there is a trend to support consumers with energy boosts at the cellular level through supplements designed to improve mitochondrial function and provide energy without stimulants; at the same time, according to Mintel, the idea is to improve energy products with mental focus benefits. “There is a growing recognition that the mind and body are intimately connected. Manufacturers can use ingredients such as nootropics to boost mental and physical energy,” the report says.
“Online gamers and those who are actively involved in sports will generate interest in mental energy formulas. The rise of professional online gaming (or sports) requires players to have a high concentration of attention, quick reaction times, creative thinking, positive thinking, and a constant level of energy. This places great demands on the body. While this may not be a typical “sport”, it challenges manufacturers to create pharmaceutical forms that will provide a longer modified release for sustained energy and focus.
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*BIOTEK DERMOCOSMETICS: Biotec Dermocosméticos makes the most modern and innovative beauty concepts and raw materials available to masters in pharmacy, dermatology and aesthetic medicine. The company aims to connect global trends with the reality of Brazilian consumers, who are increasingly demanding and hungry for innovations that provide quality of life and well-being. Instagram: @biotecdermocosmeticos
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Source : Married Games
