A benchmark in the development of household appliances and tools for DIY enthusiasts, BLACK+DECKER is present at the 15th Eletrolar Show, which is considered the largest consumer goods exhibition in Latin America. The event takes place from 11 to 14 July from 13:00 to 21:00 at the Transamerica Expo exhibition center in Sao Paulo (Spain).
At the company’s stand with an area of 104 m², located under the number E36, the main novelties of the Household Appliances and Tools business unit are presented. The Electrolar Show is of the utmost strategic importance for our purposes. This is a great opportunity to showcase the top news of the year as it promotes business, commercial relationships and new technologies,” comments Joana Kfuri, BLACK+DECKER Brand Manager.
New concept of home appliances.
In the area of home appliances, the highlight is the new Freestyle™ line, which promises to introduce a new concept of home products. Perfect for those looking for practicality and style, it brings together essentials for everyday life, but with a big difference: it’s all designed for those who live in small spaces, which is more than common in today’s world.
The Freestyle™ line consists of eight products: AFM2 airfryer oil-free electric fryer; humidifier, heater and fan AUP4; mini fridge with heating function MR60; APB8200 Portable Vacuum Cleaner Battery Operated; individual coffee maker with thermocup CM01; coffee maker for simultaneous preparation of two coffees CM02; blender and processor LP320; and an electric frying pan with PC700 hob base.
“All Freestyle™ pieces are compact and very stylish, with every detail thought out so that consumers can customize their space as they see fit. These are products that can turn “anywhere” into “our place,” explains Martha Schultz, marketing manager for BLACK+DECKER. “Despite the fact that they are closely related to the decoration of the premises, they are extremely functional, combining comfort and practicality,” she adds.
Another highlight of the home appliances stand is the new Cleaning® range, which brings together ideal home care solutions such as the AV150, AV240 and BHFEA18D1 upright and portable vacuum cleaners, the APB12000 and BCHV001D1E handheld vacuum cleaners, the A7 vacuum cleaner and the VL1300 evaporator.
One tool, many applications
In its Instruments business unit, BLACK+DECKER has prepared an expansion to its MATRIX™ line, the only one on the market with Quick Connect™ technology that transforms one base into multiple pieces of equipment. Already introduced in Brazil with six heads, MATRIX™ now also has a three head version with impact driver/drill, grinder and Tico-Tico saw functions.
“The launch of the model with three interchangeable heads meets the basic needs of DIYers, who can always have a tool on hand that can do household tasks in the home, in the garden or in the garage,” points out Paulo Penna, BLACK+DECKER Marketing Manager. “It’s a way for our customers to save time and money and get the convenience of battery-powered wireless equipment that can be used in many areas,” he adds.
The brand’s booth also features the Crafting™ line, which includes a stapler, electric scissors, glue gun and electric cutter, all with battery technology, as well as a new range of pressure washers, consisting of five models ideal for cleaning outdoor areas. . , in addition to other products from the BLACK+DECKER portfolio.
Service – Electrolar Show 2022:
- Where: Transamerica Expo Center – Av. Dr. Mario Vilas Boas Rodriguez, 387
- When: July 11-14, from 13:00 to 21:00.
- Stand BLACK+DECKER: E36
ABOUT BLACK+DECKER
With more than a century of tradition on the world market and a presence in Brazil for 75 years, BLACK+DECKER offers solutions to help you complete various household chores. The brand offers a complete line of small appliances, consisting of products with modern design that guarantee everyday practicality, as well as ideal tools for repair and maintenance of the house both indoors and outdoors. Under the slogan “It’s easy”, BLACK+DECKER is the right choice for fans of the “do it yourself” concept.
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Source : Married Games
