Full of references and showcasing the visual identity present in the game, comes the music and the official music video of the partnership between Free Fire and Anitta. today (29), at 21:00 (Brazil time) for the fans. The song, titled “Trail”, marks the arrival of the global pop artist in Battle Royale with her character “Mistress”, which will be available from July 2nd. This day it will be free for the whole community, just open the game and redeem.
Featuring Luck Muzik in the song and video, Anitta mixes elements of pop and funk, and brings expressions and names known to the Free Fire community to the lyrics.
Anitta was directly involved in the making of the video, accompanying the entire process along with director Christian Breslauer to ensure that all scenarios used reflected the experience of the Free Fire cards as well as highlighting the details of their powerful skins. In the scenes, Patroa works with the characters Kelly, Moko, and Shani to form his squad.
“I chose every detail of my doll. Me and my stylist designed every part of the outfit, every detail, hair, eyes, tattoos, everything. We made the drawings, sent them to them, and then moved on to the approval part, making the necessary changes. There was a lot of work,” said Anitta. The clip features prominent influencers and personalities from the Free Fire universe. The video invites fans to visit Patroa’s Music Store, the starting point of the mission with the character and her partners.
The clip will be available from 21:00 (Brazil time) on YouTube, and the campaign theme song “Trail” will also be available on Apple Music, Deezer, Spotify, YouTube Music and other streaming platforms.
From July 2, with the arrival of the character in the game, it will also be possible to listen to music inside Free Fire, in the lobby. “I thought, ‘If I go, I have to put a look, I want to convey a lot.’ We had a few meetings and decided to do some really cool stuff. We will have several surprises, several presentations to the public. I’m sure everyone will love it,” Anitta continued.
Behind the cameras
The project was led by AKQA with the participation of its music centers AKQA Coala.Lab and 3D, Estúdio Zebra in partnership with Garena. The video was produced by VLNT Filmes and directed by Christian Breslauer from Los Angeles, who also directed “Boys Don’t Cry”, another hit by Anitta. Post-production – The End, audio – Hefty. This collaborative creation resulted in a video full of references to game elements and lots of action scenes, with explosions, cars, planes and unparalleled choreography.
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Source : Married Games
