Shopee makes her Brazilian television drama debut with the series Record.

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Shopee, an e-commerce platform that connects merchants, brands and consumers, will make its debut in Brazilian TV dramaturgy in a five-episode feature series All the Girls in Me from July 4-11, featuring the character Mirela (played by actress Mharessa). While recording, viewers will be able to see how easy it is to navigate the app, learn about the main categories, shop and save.

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In the story, the character Mirela, who is also a digital influencer, is ShopeeLover is passionate about shopping on the Shopee app and often interacts with her followers by showing off her products. With the arrival of Shopee Day in July (7.7 Shopee Anniversary), when Shopee focuses even more benefits on users and get a free shipping coupon with no minimum purchase amount and discount coupons for 6 million rupees, a young woman is invited to post a campaign. From there, Mirela also interacts with Josefa (played by Aline Fanju), who knows the Shopee app by recommendation and falls in love.

“The insertion of the Shopee campaign into this space is special because it participates in a cultural tradition that has been popularized among different generations of Brazilians. We were able to reach an audience of different ages and explain in simple language how easy, safe and fun the process of shopping in the digital environment is. In addition, we will be strengthening the main date of the 7.7 Anniversary Shopee campaign, in which we will have a free shipping coupon with no minimum purchases and Rs 6 million discount coupons,” explains Felipe Piringer, Shopee Marketing Manager.

On July 7 (7.7) the influencer will release exclusive coupon during the series to the audience. For this interaction, she will “break the fourth wall”, meaning she will look straight into the camera and speak directly to the viewers.

7.7 Shopee Anniversary

From June 20 to July 7, Shoppe celebrates two years of Brazilian sellers in the market. On the main day of the promotion (7.7) free shipping coupons with no minimum spend, $ 6 million rand in discount vouchers, as well as in-app offers and Shopee Lives with additional features for users to save.

In addition to the actions in the app and in the series, the campaign involves about 20 influencers with names such as Yvan Baron, Wil Silva, Cayo Afiune, Patricia Ramos, Camila Monteiro, Alexia Brito, Stefan Matos, Beka Barreto, Giulia Pozzuoli, Morgana Santana, Jarli Ara, Junior Caldeirao, Mariana Menezes, in addition to the profiles of Su Eu Na Vida, Gina Indelicada, Perrengue Chiquet, Tuitteiros, Pagina Lixo and Memes Br.

About Shopi

Shopee is a global e-commerce platform that connects buyers, brands and merchants, allowing everyone to buy and sell anywhere, anytime. The marketplace offers a simple, secure and fun experience that millions of people use every day.

In addition, Shopee offers a wide range of products from Brazilian and international merchants supported by integrated payments and logistics, making an important contribution to the region’s digital economy and firmly committed to helping local brands and entrepreneurs succeed in e-commerce.

First launched in Southeast Asia and Taiwan in 2015, Shopee launched in Brazil in 2019 with local staff and an office in the city of São Paulo. The company is part of Sea Limited (NYSE: SE), a global consumer internet leader whose mission is to improve the lives of consumers and small businesses through technology through three core businesses: Shopee, Garena and SeaMoney.

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Source : Married Games

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