AliExpress, the world’s largest international sales site, is running the biggest discount promotion of the year in Brazil from June 27 to July 1. During this period, the prices of thousands of well-known brands such as Xiaomi, DJI and Amazfit, for example, will be reduced by up to 80%. Over time, the list of products available to Brazilians with “free shipping” will expand to include millions of new items.
A promotion called “Joga no Carrin” will also offer users progressive discounts. Anyone who buys multiple items for a total amount of Rs 150, for example, will receive a Rs 15 discount on purchases. The discount value increases as the order increases. For purchases of 450 rubles, a discount of 45 rubles is applied. In addition to these benefits, the user will accumulate cashback on the platform and will be able to use the money accumulated on future purchases.
The increase in discounts aims to encourage the user to buy more than one item per order, even if the products are selected from different stores in the market. Alibaba’s big data technologies make it possible to identify shipments prepared by different stores on the platform and combine them into one batch when the buyer is the same. In practice, this reduces the operational costs of logistics and allows the expansion of free delivery services.
This will be the second major promotion the brand is running for the Brazilian market this year. According to Briza Bueno, director of AliExpress in Brazil, the current moment in the Brazilian economy has made consumers more aware of price changes and more willing to research before buying. “For example, to celebrate the 12th anniversary of AliExpress, we offered big discounts on March 27, the anniversary of the brand. Sales to date are up 190% year-over-year, indicating consumer interest in discounted shopping opportunities,” he says.
More flights to Brazil – In order to meet the demand of the Brazilian market and offer users a better shopping experience, AliExpress has increased the number of weekly charter flights delivering orders to Brazil to 8. In practice, there are daily flights and weekly flights more than one on the same day connecting Brazil with major suppliers in the world. These logistical efforts make it possible to deliver an international order to the territory of Brazil in a maximum of 7 days. The transit time between the airport and the buyer’s home may vary depending on where the user lives.
To announce the “Joga no Carrin” promotion, AliExpress will run a campaign signed by AlmapBBDO agency, exploring the hit that went viral on social media “Joga de ladinho e faz a little heart”. Celebrities such as Viih Tube actress and YouTuber Nanda Caroll are participating in the campaign along with several other influencers who will curate purchases, including well-known brands and unique products that can only be found on the platform with a wide variety of products. AliExpress.
About Aliexpress – AliExpress, launched in 2010, is the Alibaba Group’s global marketplace that gives consumers around the world the opportunity to buy directly from manufacturers and distributors. The organization aims to be a platform for merchants from all over the world to sell locally and globally. AliExpress works in multiple languages including Portuguese, English, Russian, Spanish, Italian and French.
About Alibaba Group – Alibaba Group is a multinational technology company whose mission is to make it easier to do business anywhere in the digital age. The group intends to build the commercial infrastructure of the future, aiming for its customers to meet, work and live in the Alibaba universe, which will be a company that will last at least 102 years.
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Source : Married Games
