Welcome to Runeterra. Many of you will not understand what we are talking about. Runeterra, what? You can hear the question from the corner of the room. Runeterra, we repeat. Ask, ask your kids or little brother. You will be surprised by the answer. Runeterra is a place that is not on the maps, but which is visited every day by 8 million people.
If we think globally, then from time to time there are up to 250 million people in the world. Runeterra is home to the incredible adventure that powers League of Legends, one of the most popular esports games on the planet. Let’s call League of Legends LOL to communicate in the language of esports, even if the term is just to try to better explain to the generation that grew up with the first Spectrum the impact of this unstoppable entertainment factory and more and more business. fertile.
Banco Santander is fully aware of this and has therefore taken a giant step forward in its strong commitment to innovation and digitalization by signing a three-year sponsorship agreement with LOL competitions in Europe (LEC), Latin America (LLA) and Brazil (CBLOL). . This is a historic signing with Riot Games, the developer of LOL, where the fourth largest bank in Europe and the 16th largest in the world connects decisively with an ever-growing ecosystem that has long since ended, to the myth of a lonely young man who does nothing. other than playing through a screen from the comfort of his room.
LOL World Cup: 100 million viewers and 2.5 million in prize money
With an audience that is growing at about 10% each year, an age group that is expanding more and more at the top tier, and a presence of women very close to achieving much-desired parity, there is something magical about League of Legends that can bring together different Generations that play, watch, comment and follow passionately as they experience incredible adventures taking place in Demacia, Noxus, Ionia, Bilgewater or Shadow Isle.
These fictional lands hosted the LOL World Championship in 2019 with incredible numbers: 100 million unique viewers, a maximum of 44 million simultaneous viewers, and a prize pool of at least $2.5 million. Despite the pandemic, the 2021 edition beat all forecasts with 73 million viewers. Giant, right?
Technology Skills for STEM Profiles
Banco Santander sponsors competitions because of the many positive aspects that are part of the esports ecosystem. Teamwork and the atmosphere of healthy competition in which the competition takes place is one of them. But the sponsorship goes further, betting on the technological opportunities this competition represents. In an environment where STEM (Science, Technology, Engineering, and Mathematics) profiles are among the most sought after among companies, qualities like skill and imagination are highly valued by any employer.
The financial institution is committed to this unique generation of self-taught people who believe in the idols they interact with on a daily basis, but are also committed to the future, equality, responsible consumption and the environment. With millions of creative and entrepreneurial people full of the necessary strength to transform society and build a better future.
Aaron “The Medic” Chamberlain and Christinini, Masters of Ceremonies
Banco Santander’s sponsorship deal with Riot Games was unveiled at a massive event that had all the usual ingredients of an esports ecosystem: popular streamers, millions of connected people from all over the world, freestylers with thousands of followers, and a healthy entertainment vibe. what characterizes esports all over the world.
Aaron “Medic” Chamberlain, one of the best LOL musicians on the European continent, was the host at the event, which was also attended by Cristinini, the queen of Twitch in Spain, who has over 3 million subscribers, Katzper “Inspired”, the best Polish player today, Juks , a Brazilian player and streamer, and Alan Q, a Mexican commentator. All this accompanied by three freestyle stars, Spaniards Chuti and Sarah Sokas and Argentinian Nicky Nicole, one of the most streamed artists on Spotify. Party in style to get a deal that will change a whole generation.
So what do you think of Runeterra? Didn’t that sound like fun?
About Santander
Banco Santander (SAN SM, STD US, BNC LN) is one of the leading commercial banks founded in 1857 and headquartered in Spain. It has a significant presence in the 10 major markets of Europe, North America and South America and is one of the largest banks in the world by market capitalization. Santander aims to be the best open financial services platform that provides services to individuals, SMEs, companies, financial institutions and governments.
The bank’s goal is to help people and companies prosper in a simple, intimate and honest way. Santander is building a more responsible bank and has made a number of commitments to support this goal, including raising over €120 billion in green finance between 2019 and 2025, and empowering over 10 million people over the same period. As of the end of the first quarter of 2022, Banco Santander’s total funds were 1.2 billion euros, 155 million customers, of which 26 million were mainstream banks and 49 million digital, 9,900 branches and 198,000 employees.
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Source : Married Games
