Nice House, Final Level Co’s brand specializing in creating short videos and known for its content house, which has nearly 3 million social media followers, is launching a new season of its reality show that finds the most promising talent on TikTok.
This year’s competition will have a distinct tone: more than just looking for new influencers, the initiative will take the winners on a journey across multiple countries, expanding production capacity and projecting content. at home in Italy and France, where they will meet international artists in the midst of workshops and activities such as singing, acting and dancing, all with the aim of educating the winners and preparing them for the market when they return to Brazil. . Creators will also get a special experience at Rock In Rio 2022.
“Over the past two seasons, in 2020 and 2021, even with all the restrictions, we managed to form cutting-edge content creators who today have millions of subscribers across all networks, with this we managed to attract not only the public, but also companies that wanted to connect with the generation Z”.. explains Will Amaral, partner at Final Level Co and co-founder of Nice House Brasil.
“Influencers may be part of the set, but they all have something unique. It’s the “flavor” that gives the creators of Nice House a unique fan base,” says Will. “Our new actors invited this new season of submissions will be a part of it and will rely not only on their creativity, but on all the know-how of Nice House to help them establish themselves as big names. in the Internet”.
In 2020, Nice House had over 13,000 followers and 80 million views of the new followers hashtag in less than a month, according to the executive. The following year, there were 15,000 subscribers and over 150 million views. Both editions of Nice House Br National Auditions also received over 60 million views and over 4.6 million interactions in sponsored contests hosted by major brands such as Americanas, Warner Bros., Oi, Descomplica, Outback, Domino’s, Spotify and Bis.
In addition, Nice already features talent such as Walter Moraes, Cereja, Coizas de Triguemeas, as well as other big names on TikTok.
Bringing all this to the global stage, according to Will, gives famous Brazilian brands the opportunity to express themselves around the world. The same goes for Featured Creators: endorsed by the new apps, they will have access to interact and learn with people from different cultures – knowledge that will be of great value to them when creating their new content:
The new Nice House audition season has begun and there is still time to register. Everything will be broadcast on the official channels of the brand and its creators. Candidates will be able to register via a special link to the promotion on the event website. Talk to us in the comments and let us know if you liked this news and take the opportunity to read more news on our website.
Source : Married Games
