Activision Blizzard: 4 reasons why Microsoft bought it

During today’s Xbox Briefing, an appointment Microsoft The Redmond giant has outlined its strategy to conquer the game world. 4 reasons why Activision Blizzard made an offer to buy. In fact, the proposal has already been made, but before it can be finalized, the competition must go through all the various degrees of control by American and European legislators. That said, the reasons that drove Phil Spencer’s team to make this offer remain, and it’s interesting to understand what prompted a giant like Microsoft to make a second massive purchase in a few years.

Here are 4 reasons:

1. Accelerate the growth, creativity and innovation of the video game industry. Microsoft’s acquisition of Activision Blizzard, one of the largest game publishers and game publishers for consoles, PCs and mobile devices, strengthens Microsoft’s leadership position in content production and gives it access to great communities, games and cloud and cultural potential.
2. Long-lasting and iconic brands. Activision Blizzard is one of the industry leaders in video game development, with approximately 400 million monthly active players in 190 countries. The planned acquisition includes iconic franchises from studios Activision, Blizzard and King such as Warcraft, Diablo, Overwatch, Call of Duty and Candy Crush, as well as global eSports events through Major League Gaming. The company has studios with approximately 10,000 employees worldwide.
3. Deals on mobile. Mobile is the largest segment of the gaming industry, with around 95% of all gamers worldwide playing on mobile devices. Thanks to their great development teams and great technological know-how, Microsoft and Activision Blizzard will allow gamers to enjoy brands like Halo and Warcraft wherever they want. And with games like Candy Crush, Activision Blizzard’s mobile business represents a significant asset and opportunity for Microsoft in this rapidly growing segment.
4. Diversify the Game Pass franchise. The acquisition also strengthens Microsoft’s Game Pass portfolio, and Activision Blizzard plans to release its games within Game Pass, with the service reaching a new milestone with over 25 million subscribers. This acquisition will make Game Pass one of the most interesting and diverse gaming content offerings in the industry.

What do you think?