The largest gaming, creativity, business and networking festival in Latin America BIG festival It is estimated that the business rounds of the 10th event will process around US$60 million. In total, more than 230 companies have already registered to participate in professional meetings held during the festival.
Ten years of the event BIG festival it has already moved around US$250 million and has received over 2,300 companies in business rounds. According to Gustavo Steinberg, director of the event, the impressive numbers testify to the strength of the Brazilian game development market. “From the very beginning, our mission has been to encourage the gaming industry in Brazil and help national developers to show their games to the public and the market. Year after year, the values that are discussed at our business meetings only increase, which shows how much the Brazilian industry has shown its value.”
National success stories
During BIG festival From 2022, small and medium-sized Brazilian developers will be able to receive investments from companies that come to the festival in search of business opportunities. “This is the best time to do business and show potential investors what the Brazilian market has to offer. Previously, foreigners came to Brazil to get acquainted with the market, today they already know that there is an opportunity and come to the event in search of business,” continues Gustavo.
Rogue Snail, developer of the Relic Hunters franchise, is an example of a business that has grown significantly since being involved in BIG festival. In 2015, the studio unveiled Relic Hunters Zero at the event, and the game’s publicity and festival fundraisers paved the way for the company’s growth, and perhaps years later, made possible a sequel to the Relic Hunters: Rebels franchise released in partnership with Netflix.
The studio also currently has titles such as Chroma Squad (by Behold Studios) and Star Vikings Forever in its portfolio, and is working on another game from its core franchise: Relic Hunters Legend in partnership with Borderlands developer Gearbox Software. “Despite all the challenges our industry has faced during the years of the pandemic, BIG it’s still a really cool and accessible space with so many more good stories to tell,” says Mark Venturelli, CEO and creative director of Rogue Snail.
Another living example of this partnership between BIG and indies is Spacelines from the Far Out by Coffeenauts. The game started as a college project in 2017, and as early as the 2018 and 2019 editions, the studio was present at the event and participated in business meetings.
“We participated in the rounds and got to know a lot of people, in addition to getting a lot of feedback. Our biggest impact was in 2019, when the game (which at the time was still called Spaceline Crew) was nominated in five categories at the festival and won the popular vote award,” says Fabio Rosa, co-founder of Coffeenauts.
Market Data
The opening ceremony BIG festival will be marked by the presentation of the first National Game Industry Survey, which presents unprecedented data from the national market and displays the entire scenario of local developers, demonstrating Brazil as a development center and talent pool.
The result of a partnership between Abragames, the Brazilian Game Developers Association and ApexBrasil, the Brazilian Trade and Investment Promotion Agency, the study will be presented by Carolina Caravana Laubis and Rodrigo Terra, Vice President and President of Abragames, respectively, Eros Ramos Thomaz da Silva, of ApexBrasil and Eliana Russi from the game export project to Brazil. The presentation will be available to follow in person and online on July 7 at 10:05 am in Room 1.
Content from developers for developers
O BIG festival, in addition to promoting the developer meeting with investors, it also has a lecture program aimed at professionals in the field seeking the knowledge and experience of large companies and names in the market. There are over 140 hours of content already planned for the 2022 event, with no additional performances announced yet. See some highlights below:
Epic, Fortis and Room8: International Capital eyeing Brazil
In this session, three global players talk about their decision to invest in Brazilian studios Aquiris, Oktagon and Puga.
When: July 7 (Thursday), from 11:20 a.m. to 12:05 p.m.
Games + B2B: Give a game!
In this talk, Rodrigo “Majico” Carneiro, CEO of PUGA Studios, will show you how to build a successful gaming services company. Topics will be covered from creating a base for your own business to developing sales for the largest players in the world.
When: July 8 (Friday), from 14:20 to 14:45.
How to get investment for your game studio
If you need to raise capital for your game studio, where do you start? Bobby Tandy from XR Games reveals all the intricacies of attracting investments. Including what you need to prepare before investing, what to expect in the process, warning and positive signs regarding potential investors, questions you need to answer and questions you will be asked by venture capitalists.
When: July 7 (Thursday), from 11:20 to 11:45
How to create a brand from scratch
In this talk, George Perkins explains how Super Rare Games was born, how they overcame obstacles and built a successful team. Branding has always been George’s obsession, and building a clear brand is a key path to success in the saturated video game industry.
When: July 9 (Saturday), from 10:40 to 11:05
Hybrid monetization as a solution for free games
As users around the world demand free games, developers need to find creative ways to monetize their users. In this chat between Google and mobile game studios, we’ll discuss monetization strategies and how to succeed with your free game.
When: July 7 (Thursday), from 15:40 to 16:05.
How to secure resources for your indie game
Independent developers face a major challenge in the early stages of their development: funding. Every stage of development, from creation to marketing, costs money and requires adequate funding. Without proper funding, the project may fail. This presentation will share expert opinion on the different ways that independent developers can use to get funding from the right partner.
When: July 7 (Thursday), from 10:40 to 11:05
The full program is now available on the website BIG festival.
Under the seal of Proac ICMS and the Cultural Promotion Act BIG festival has the main sponsorship of Ripio; Gold sponsorship of Magalu Games, Bis, Claro and Fini; Silver sponsorship from DX Gameworks and Sabesp; a partnership with Abragames, the Brazilian Association of Digital Game Developers within the Brazil Games Project, a partnership with the Brazilian Trade and Investment Promotion Agency ApexBrasil; Bits Produções, Special Secretariat for Culture, Ministry of Tourism and Federal Government.
O BIG festival 2022 will be held from July 7th to 10th at the Sao Paulo Expo. The release will continue with a virtual version, following the successful formula of the last two releases held exclusively online.
Tickets by area Big game – with game experiments and lectures – sold in batches at prices ranging from 20 reais (half price) to 40 reais (full price). In the business meeting area (B2B area), ticket prices can be found on the Business Platform BIG festival 2022. More information about tickets here.
Service:
Date: July 7-10, 2022
Time: from 10:00 to 22:00
Place: Sao Paulo Expo
Address: km. 1.5, Gen. dos Imigrantes – Vila Agua Funda – Sao Paulo, SP
Income value: From 20 reais (half price) to 40 reais (full price).
event website
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Source : Married Games
