Speaking of esports, it is worth remembering that the main reason for its development is that there are a large number of fans all over the world who love and play video games. Most often these are people who want not only to touch something, but also to watch others. Agree, at least thanks to this, esports can be considered a real sports discipline, because this is what puts it on a par with football, basketball or boxing. Gamers have become the main fans of esports.
After several decades of evolution, this direction had its first significant success on the world stage. So it’s worth understanding what trends are relevant here now.
In recent years, streaming has become one of the main ways to consume content online. Among the more conservative market leaders, even the Walt Disney Company launched the Disney streaming service and then underwent a major reorganization, focusing on turning it into a streaming product and selling content directly to consumers. Do you want to ask how this affects branding?
Firstly, it provides an opportunity to establish a dialogue with recipients here and there in order to receive direct feedback from the consumer from time to time. This, in turn, allows you to quickly respond and build a dialogue with the user, adapting to all current ones.
Market trends.
It’s also no secret that Twitch is one of the most famous and successful streaming platforms ever bought by Amazon for $970 million.
Twitch broadcasts various esports events that attract millions of viewers from all over the world. Luckily, the site is becoming more and more popular with sponsor companies such as the betting site https://vulkan39.bet/pl/sports/live which is streaming live on the platform. For the same reason, advertisers sponsor not only tournaments, but also individual private broadcasts of famous players.
The interest of viewers and brands has allowed the streaming industry to move forward and build fast cycles not only of the service itself, but of the entire esports industry more interested in integrating logos and banners because they want to discover something new and more unified. the gaming industry (especially native to Razer, the iCast studio has changed the usual elements New trends have also touched on the placement of the media space.
It’s true that brands are not eSports) allows you to use a rich arsenal of tools to build full-fledged communication, so a lot depends on the courage and creativity of the brand.
At the same time, placement on media is a proven output option for testing and strengthening communication channels with recipients.
Reaching the largest possible audience is only possible if you speak the same language with them. This axiom works well in all areas of our lives, and the world of esports is no exception. Millennials are the largest group of recipients today, and over 78% of them no longer watch or trust traditional advertising, so reaching them through conventional channels of communication is simply stupid and ineffective.
Therefore, if a brand wants to connect with its audience through an esports project, the best solution is to tailor its content to the theme of the chosen game. For example, to position your CS:GO uniform brand.
They appear in the game with completely new items and skins that bring players interaction.
I’m sure many marketers have heard of a new format called storytelling. This opens up completely new opportunities for esports brands, which in turn has a beneficial effect on the popularity of the same companies. In most cases, these promotions take place during major championships such as The International, where brandies deliver key messages with creative ideas tailored to the recipients and realities of the discipline. For example, bets on CS:GO have been repeatedly promoted by major bookmakers during major tournaments and championships.
This is a really important part of a company’s advertising integration, because by focusing on the right target group, you can completely capture the market. In fact, the army of viewers knows the brand during the game, and its positioning is revealed in the moments of the game with a similar context.
The last and one of the most important trends is multiplatform. Currently, content consumption is increasing, which in turn forces recipients to use them on multiple platforms at the same time. Because being present on all media platforms and keeping in touch with customers is the foundation. For the same reason, most streaming platforms like MEGOGO broadcast esports tournaments.
However, for brands, this is a great way to get additional exposure through TV or smartphones.
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Source : Married Games
