The recurrence economy is here to stay and has changed the way we consume transportation, food, drink, entertainment, and more. Streaming platforms have become one of the main agents of this transformation and are also driving the rethinking of traditional media.
In Brazil, the growth in content consumption via streaming has been driven by the pandemic and the future looks promising: according to a Finder survey, 64.5% of Brazilians surveyed claim to use at least one streaming service, placing the country in 2nd place in the global rankings.
And to discuss all aspects of this big change, Universe TOFA brings the panel to the stage”How streaming has changed the way we consume entertainmenthosted by Didi Wagner and will feature executives from streaming giants Amazon Prime Video, YouTube and Spotify. The chat will take place on June 14 at 17:00 at Expo Center Norte.
The panel will include Malu Miranda, Head of Brazilian Original Content at Amazon Studiosresponsible for creating the first list of local original content and overseeing the original production team, which empowers and gives voice to underrepresented groups in Brazil; Manuel Pireshead of gaming partnerships Youtube Brazilin charge of positioning the platform in the national market, managing the main influencers in this segment in order to succeed in their strategies; and Roberta PateHead of Strategy and Operations at Spotify in Latin Americawhich is dedicated to the productivity and harmonization of the various areas that work at Spotify in the region.
“The streaming market in Brazil and worldwide has shown impressive numbers in recent years. Platforms have contributed to a real transformation of our entertainment consumption, and this movement continues to this day. This is a sector that can teach us a lot about innovation, audience building and customer loyalty. Bringing these three giants of global streaming to the stage of the universe with the voices of inspiring women like Malu, Manuel and Roberta is a source of great pride for us,” emphasizes Diana Rodriguez, Chief Marketing Officer of TOTVS.
Programming Confirmed in the TOTVS Universe
Other big names have already been confirmed in the TOTVS universe, such as: Ivayre Gontijo, author of A Caminho de Marte, NASA/JPL Systems Engineer; Mayana Zatz, director of the USP Human Genome and Stem Cell Center; and Tulio de Oliveira, the Brazilian researcher responsible for sequencing the Ômicron variant of Sars-CoV-2, who are participating in a panel brokered by Laercio Cosentino, founder and chairman of the board of directors of TOTVS, on the trajectory of the Brazilians who are changing the ways of humanity.
Executives Ariel Dascal, Chief Digital Officer of Rede D’Or São Luiz; Daniel Scandian, CEO and co-founder of MadeiraMadeira; and Renato Villar, CEO and Founder of Voltz Motors, take part in the panel discussion “Brasil que FAZ – Breakthrough in Brazilian companies: how major Brazilian companies are breaking through their segments” hosted by Dennis Hershkovich, CEO of TOTVS, on June 15th at 2:00 pm .
Among the announced masterclasses, Christopher Garman, Executive Director of the Eurasia Group for the Americas, takes the stage to talk about the “Global Geopolitical and Economic Scenario: What to Expect from the Global Geopolitical and Macroeconomic Environment and What are the Structural Perspectives for the Long-Term “Deadline” , June 14, at 10:00.
Another confirmed name is David Graham, former head of venture capital at LEGO Ventures, co-founder and partner of Danish consulting company Diplomatic Rebels, who will talk about the innovative secrets of repositioning the LEGO brand at a master class on June 15 at 10 a.m.
In addition to this programming, the TOTVS universe also includes segmented tracks with company news and releases for different segments; laboratories and workshops led by invited experts; Arena developers and more. The TOTVS Universe will take place on June 14 and 15 at Expo Center Norte. Tickets can be purchased on the website.
ABOUT TOFA
The absolute leader in business management systems and platforms, TOTVS keeps more than 65,000 customers productive through business digitalization. Going far beyond ERP, it offers financial services and business performance solutions, investing R2 billion in research and development over the past five years to meet the needs of 12 economic sectors.
Originally a Brazilian company, TOTVS believes in “Brazil that makes” and supports the growth and sustainability of thousands of businesses and entrepreneurs from the north to south of the country with its technology.
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Source : Married Games
