giants This is one Major esports clubs in Spain for being one of the most successful in terms of regular sports achievements on the national and international stage, as well as partnerships with major non-endemic brands in the marketing, content and esports sector.
In the case that came before us today, the giants explained: Extending their alliance with Chupa Chups for another yearAs a global partner of the Malaga-based club with the Giants family lollipop brand.
Thanks to these Chupa Chups coming to esports in April 2020, will continue to wear his own brand on his shirt He will continue to exist in the usual right-hand position of the Giants professional teams and on social media and various Giants broadcast channels.
To celebrate the renewal of this covenant, Giants and Chupa Chups cleared a spot A weekend filled with special content with various promotions between the two brands is celebrated with the participation of many publishers from the club, and a raffle is started by Lolito Fernández, one of the main publishers of the giants.
Something very XXL is coming this weekend pic.twitter.com/Bpn5fwecTO
— Giants (@GiantsGaming) May 3, 2022
The alliance between the Giants and Chupa Chups received a strong reaction from the public
†It’s been two great years with Chupa Chups and we hope to share this road for many more to come. This renewal confirms Chupa Chups’ great commitment to our ecosystem; It’s a commitment that has gotten a lot of public response because they’ve contributed so much from the very beginning. It’s a much-loved brand in everything e-sports and video gaming in general.said Lisando Morán, Chief Revenue (CRO) of the Giants.
Jordi Rosell, Senior Brand Manager for Chupa Chups, says:We’re excited to continue to share our experience in this space with a team like the Giants, which has allowed us to grow and connect with our audience in a completely different way than we’ve ever done before. We’ve had a great reception from the public during these two years, so we want to continue to explore and grow in esports, and what better way to do that than with one of the best clubs on the national scene.†