Malaga’s famous electronic sports club Giants is again in the lead role today after signing a new sponsorship deal to make the project viable in the short, medium and long term. Showcase full of esports championship trophies.
On this occasion, the giants announced that they have reached an agreement with the most successful club in Spain, which is also very popular in Europe, with the famous cheese snack Babybel, which reinforces its commitment to esports.
Under this deal, both brands will develop content and promotions throughout the year, and Babybel will have visibility across networks and various content streaming channels, starting with a place where several of the company’s publishers participate. In addition, the creators will be doing a special broadcast for the occasion as part of the announcement of this alliance.
A new one is rolling again pic.twitter.com/VVZklyvh85
— Giants (@GiantsGaming) 20 Apr 2022
an appropriate cooperation
†We are delighted that a leading brand like Babybel has put their trust in Giants, a leading club in its industry. We couldn’t be happier with this deal. Working together with a fun and healthy snack like Babybel fits perfectly with our values as an organization. We will do great things together this year.said Giants CEO José R. Díaz.
Irene Medina, Senior Brand Manager, Babybel says: “The mission of Grupo Bel, of which the Babybel brand is a part, is to promote a healthier and more responsible diet for all. That’s why we want to offer snack solutions and healthy meals for everyone and a young audience like gamers. Recommend a snack alternative that is not only healthy but fun†
