giantsMalaga esports club, one of the most important organizations in Spain in the sector, announced that it has renewed one of the most popular sponsors of both electronic sports fans and almost everyone living in our country.
about nesquickNestlé’s instant cocoa powder, which will stand by the giants for another year, is expanding its current agreement with the Giants after reinforcing itself as a very popular brand in esports in our country.
As part of this agreement, Nesquik continues to wear on the left sleeve The Giants jersey and both brands are already working on content, campaigns, promotions and formats to capture the attention of a community of more than 30 million followers.
To begin with, Nesquik and the Giants ran an ad announcing the extension of the contract, in which many of the club’s personalities and of course Quicky, Nesquik’s mascot, participated.
Something is happening in the Giants House… 👀 pic.twitter.com/rr8MGhCZvY
— Giants (@GiantsGaming) 19 May 2022
The giants’ symbiosis with Nesquik is complete
†When we joined a year ago, we thought we would achieve great things together and we were not wrong. Different. The club’s symbiosis with Nesquik is complete and we believe it fits perfectly into the esports universe. Just see how Nesquik impresses this audience with his youthful and fun spirit. And this is just the beginningsaid Lisando Morán, Chief Revenue (CRO) of the Giants.
Benjamin Beernaert, Product Manager for Nesquik Spain, adds:Our sponsorship with the Giants has become one of the pillars of our communication strategy. Last year we made a clear commitment to the club as a way to enter the world of esports, a world very close to the spirit of entertainment that the brand has, and it has been a huge success. The Giants fan base on the one hand and the Nesquik fan base on the other create a synergy that every day fosters a more engaged and relevant engagement for our young audience and reaches that audience in a natural and organic way.†
