We have mentioned several times that 2022 will be a year when mobile esports will explode with beautiful associations between brands and an ever-increasing juicy prize pool in all kinds of competitions.
Now we need to add this Riot Games announced that it has signed a multi-year deal with Coca-Cola.It makes the beverage brand, the first of its kind in the mobile esports world, a founding member of esports, contributing to Wild Rift, the mobile version of League of Legends.
Coca-Cola through this deal will create unique fan-centric experiences It will be responsible for creating value for the community by facilitating access to rewards and personalized experiences for both League of Legends: Wild Rift and the game’s esports, as well as weekly content series created with Wild Rift to promote, entertain and defend. fans.
†Coca-Cola has contributed to what has become the world’s largest esports esports, League of Legends, so I’m excited that they see a future for Wild Rift esports as well. This partnership will affect more than 100 countries, including the countries of the eight regional leagues that form the basis of our sport.Leo Faria, Global Head of Wild Rift Esports at Riot Games, said:
Alan Moore, executive producer of League of Legends: Wild Rift at Riot Games, said:We love the idea of working closely with Coca-Cola to improve the Wild Rift gaming experience worldwide. I trust you support As we continue to add new features and content to Wild Rift, we’ll have access to new abilities both inside and outside the game.†
must be real
Coca-Cola’s first project with Riot Games, must be real Contains scenes from Wild Rift esports.
